I didn’t get to mention all the digital music distribution outlets that I wanted too in my (part 1) post a few days ago, ‘Exploring The Digital Music Distribution ‘Jungle’’, so I thought I’d update the list in this ‘quick’ additional post. Thanks also to the  feedback and suggestions I got, especially from 101 Distribution and @Charles at 247 Entertainment.

Again I’ll refer to the  major download retailers as the ‘Big 5′ which right now would be iTunes, Amazon MP3, eMusic, Napster and Rhapsody.

Pro Music - Online Music Stores - Not a distribution company but an online worldwide map of legal online digital music retail stores listed by country and maintained by the IFPI and a very good resource for checking out worldwide outlets. The same website maintains  weekly download chart links across mainland Europe and Japan. Right now Lady GaGa seems to be universally topping the charts across Europe with ‘Poker Face’.

EPM Electronic - (Maastricht, Netherlands & London, UK)- European based company with a very comprehensive list of stores they service, including the ‘big 5′ worldwide and a very large selection of niche and independent retailers, including all the major electronic dance music stores across the USA, the whole of Europe, Asia and the Far East. Also cover some of the major mobile platforms like Nokia, Vodaphone and 3 Mobile. MySpace.

Its one of those application deals, where you fill in a short form and upload a music sample. There’s no terms on the website but there’s a demo page for label management.

WaTunes -(Atlanta, Georgia, USA)- One of the newer aggregator/distribution channels around, WaTunes are different from just about all the rest in that there is no sign up fee (at the moment) and the artist gets to keep 100% of sales royalties. They distribute to four of the ‘ big 5′ (excluding Rhapsody), plus Shockhound, Zune, Beats Digital and Masterbeat. I’m not entirely comfortable with the ‘everything is free’ revenue model tbh as it doesn’t exactly stimulate financial stability. CEO Kevin Rivers is  blogging here and tweeting here if you want to fire questions. MySpace.

Vidzone Digital Media -(London, UK) - leading distributor of Independent music via mobile networks internationally. More than 130 distribution partnerships across 40 countries. Have a very informative PDF of digital music FAQs too. A checklist of the basics and more advanced info on need to know stuff like UPCs, Metadata and ISRCs. Aimed at labels rather than individuals.

Digital Pressure -(Hollywood, CA, USA)- Another long standing big player on the digital distribution front and one of the first. Digital Pressure have been around since 1997 and are a subdivision of Peer Music. Seem to work more with labels/catalog and a percentage cut with no upfront fees. MySpace. Twitter.

“Our contracts with content owners are four-year, non-exclusive distribution agreements. These simple contracts empower Digitalpressure to become your exclusive agent for all of the partners within our global distribution network, but allow you to distribute your music outside of our relationship through any other service or site, including your own.” Contact page.

Ingrooves -(San Francisco, CA, USA) - Long standing distributor who also specialize in licensing music. Main site was down at time of writing. Another aggregator working with a percentage  share. MySpace.

Zebralution -(Berlin/London/LA)- One of the longer standing independent digital music distributors headed up in Berlin, Germany with multiple regional offices worldwide. Huge network of retailers worldwide including the ‘big 5′, genre specific retailers and mobile music outlets. Warners acquired a significant stake in the company in 2007.  There’s an application process for labels here.  MySpace.

The CAN -(Australia) - Oz based Chaos Artist Network supply all major digital retailers globally (iTunes etc) and traditional retailers throughout Australia (JB Hi Fi, Sanity, Big W, Leading Edge etc). Distribute physical product, CDs and DVDs as well as servicing digital retailers. Part of the Stomp entertainment group. MySpace.

EarBuzz.com -(New Jersey, USA)- Two programs offered here, the earBuzz set-up, which costs $25 sign-up and $2 a month for you to sell Cds and downloads on the earBuzz website. An additional $39 enters you into the WWX program which gets you into the ‘big 5′ retailers, ringtone store Myxer, We7 and LaLa. There’s same day payout for sales onsite and 100% royalty share. MySpace.

DashGo -(Santa Monica, CA,USA) - A slightly different selling point from Dashgo. They distribute music via the usual ‘big 5′ retailers and also offer placement on social music outlets including LastFM, iMeem, Blast My Music, iLike and YouTube which includes analytics breakdown. Also provide “full-service digital sales and marketing solutions, promoting your content to digital retailers, securing positioning with social sites, and soliciting coverage on influencer blogs and discovery sites.” Also offer the Audioswop service with YouTube. Twitter.

Kontor New Media -(Hamburg, Germany)- Worldwide digital content distribution of music, video, ringtones and audio books. Include the ‘big 5′ and a bunch of dance music outlets, Zune, Nokia, FNAC, 7 Digital and mobile music retailers. Contact. MySpace.

Consolidated Independent - (London, UK)- Not a service for individual artists. CI only works with labels or distributors with more than 200 tracks in their catalog. Fees start from £150 a month. Cover just about every retailer on the planet it seems and promise to get labels into ones that aren’t already on their list.

FineTunes-(Hamburg, Germany)- Not to be confused with Finetune. Finetunes distribute across all the major digital retailers as well as providing software solutions for labels, download stores and artists websites. Twitter. MySpace.

Was going to add Wild Palms but their website seems to be in disaray right know, so we’ll see later.

Related Resources

Digital Distribution For Unsigned Artists (PDF) (Chaos.com)
WaTunes Sells Your Music On iTunes And Amazon Free Of Charge (Techcrunch.com)
Get Music Online-Online Music Stores (Pro-Music.org)
DashGo Connects Musicians and Labels to Social Media (Mashable.com)
IFPI Digital Music Report 2009 (32pg. PDF) (IFPI)
The Digital Top 40 FAQ PDF (VidZone Digital Media)
Independent Distribution Solution:Getting Records from Concept To Consumer (Narip.com) (MP3 audio files with PDF and Excel Spreadsheet documents in a zip file.$59.99)
Music and Metadata (XML.com)
Digital Distribution (BeMuso.com)
Should I Do Something About Metadata? (NewMusicStrategies.com)

I’ve pretty much neglected the comments area on this blog, probably because there was never much activity. But as the blog starts to pull in more readers this year there’s been more feedback and I was beginning to realize how crap the default Wordpress commenting system is. Ideally I was looking for a plug-in that offered threaded commenting to keep the conversation flow more fluid and easier to follow.

I’d seen Disqus on a few other blogs but was unaware of the speed and efficiency of this neat little Wordpress plugin.

In about half an hour I’d downloaded the plug-in, installed it and set it up. The other really neat feature is that Disqus will import all the comments already on your blog. It makes it more user friendly with its threaded commenting.

Its also integrated with the option to include Facebook Connect so people can comment using their Facebook login details rather than having to go through the new sign up process just to comment. Will have to see how much, if any difference this makes, but whatever, am really loving this set-up right now. Highly recomended.

I mentioned 101 Distribution in my digital distribution round-up here:

101 Distribution - (Phoenix, Arizona, USA) - Not sure what warrants the high costs here. But there’s a massive $599 sign up fee, then $49.95 a month. 100% payout of all sales. You’re gonna need it with those kind of upfronts! You can Twitter questions why, here: @101Distribution

from my post earlier in the week.

Anyway, I did get a few Tweets from the guys at 101 explaining that their Pro setup is only $599, there is no monthly charge on top. The $49.95 monthly charge is actually a ‘payment plan’ for artists who can’t stump up the 600 big ones up front.

I did promise 101 I’d clear that up for them, so here you go!

I remember trying to design one of those flash pro-looking Twitter backgrounds where you list all your social media profiles in a box in the top left hand corner. You know, like all those MLM ‘gurus’ have. I gave up.

But it did bring attention to a couple of things for me. I noticed that not all my social media profiles are blessed with URLs that fit in with my ’social profile’ (or, branding if you like) and my Facebook URL is particularly unruly. (As is everyone elses!)

So I took five minutes to login to my website management software and using the sub domain feature added a couple of new subdomains under buzzsonic.com. Then I pointed them to my social profiles. So……

www.facebook.com/profile.php?id=528551668 becomes www.facebook.buzzsonic.com and my Linkedin profile goes from www.linkedin.com/in/fusiarski to: www.linkedin.buzzsonic.com  And so on. Typing in the shorter name takes you directly to the long one.

What you need. 1.Your own domain name 2. A webhosting account 3. A few minutes.

Its all done using a simple trick using sub-domains and URL re-directs.

When you get a webhosting account you’ll get an online control panel that goes along with it to admin things like file uploads, email accounts, database stuff, installs and other geeky stuff. I think the two most popular web control panels are probably Plesk and CPanel. If you use Plesk you probably hate CPanel and visa versa. Its kinda like the Mac vs PC thing but even more nerdy!

But anyway. CPanel is my weapon of choice. There are several other control panels you may use but they all kind of do the same thing. So these steps should be similar on any software.

To set-up a sub domain login to your control panel (and there’s a live demo of CPanel here if you want to check it out) and head for the subdomain area.  First thing to do is to head for the sub-domain admin area. Its a simple task of adding your subdomain of choice.

So for example I added facebook.buzzsonic.com. Then added my lengthy default Facebook URL. So. What happens is simply that you (or anyone from now on!) types in your new shiny short Facebook and off it goes to the crappy URL that Facebook gives you!

Just follow the process for any URL you want to point to. I’ve actually seen people use one of those URL shortening services to hide their long Facebook URL. This looks way better.

Related Reading

URL Redirection (Wikipedia)
A Bloggers Guide to Branding With Social Media (ProBlogger)
100 Personal Branding Tactics Using Social Media (ChrisBrogan.com)

I’ve touched on music distribution issues here before with Tunecore, Bit Torrent and even good old analogue vinyl but thought I’d dig around a bit deeper as there seems to be new distribution services springing up on a regular basis these days. Be they aggregator or ‘widget’ type tools. Ill be covering digital music aggregators here first and covering website widgets later in the week.

The Music Void - Denzyl Feigelson on MUZU

Things To Consider When Choosing Digital Music Distribution

With the Internet its easy to research background on companies these days. Thats what Google is for. Do it. Search around the distributors website. Look for the names of people running the company. Put a shout out on Twitter or music  forums if you need user feedback on any service.

What is the distributors background, how long has the company been around?  What is the revenue model ? Upfront yearly admin fee (like Tunecore) or a percentage of sales (CD Baby take 9%).

Which digital retailers do  the aggregators distribute too? Also, check the distributors  list of bands, artists and labels that are using their services. Always a good reference point. Its reassuring to know that Tunecore (who I use) also handle digital distribution for established artists such as NiN,  David Byrne & Brian Eno and Jay Z and newer MP3 blog faves like MGMT.

Also you need to know that you wont be signing away rights to your music and that you wont be tied down to any lengthy fixed terms

Music industry scribe Moses Avalon has a good breakdown of distribution terms for a few aggregators on his website. Its a couple of years old and as such covers only the longer established companies but is still very relevant. Read the rest of this entry »

While I get my lazy ass into gear with two new posts over the weekend I thought I’d do a shameless piece of self plugging (which is very rare for me by the way!) and highlight a couple of posts on this blog from last year that have kinda got buried by more recent posts.

In more recent posts this year, by far the most popular (which surprised me) has been (with this months actual page views March 27th 8.25 est):

10 New Music Industry PDFs That’ll Make You An Expert (1130) followed by:
Resources To Help Get Your Music in Films ans TV (460)
200+ Music Industry, Marketing, Social Media and Tech Blogs That’ll Make You A Media Whore! (397)

Some Other Posts You Should Read…

How To Get Your Music Distributed on iTunes (And Keep Most Of The Money)
This is a year old now but never more relevant than today as the onus on digital distribution gathers pace.

Its Official, Vinyl Not Dead Shock
My defence of the vinyl format vs the iPod! Kind of.

How To Press Up a Vinyl Single and Add Instant Kudos to Your Release
A detailed look at how (and where) to get your vinyl records pressed. There will be an updated round-up of distributors shortly.

The Best Music Biz Book You’ve Never Heard Of
I hold the KLFs legendary book, ‘The Manual (How To Have A Number One The Easy Way)’ in high regard. I followed the instructions it lays out in simple terms and didn’t hit number one, but managed to get into the UK top 30. Others have followed suit. Whatever, its a great fun read which is how I wish all music industry books were written. They’re not.

More soon………….

In a climate where many artists are struggling to find income streams every avenue helps and one area worth exploring is music placement in film and TV.

The ‘gatekeepers’ to these type of gigs are the music supervisors. The music supervisor is a person who coordinates the work of the composer, the editor, and sound mixers. Alternately, a person who researches, obtains rights to, and supplies songs for a production (namely films and television programs).

TV viewers (particularly those who are geeky about music) tend to notice what songs get used on shows, and those touches can be credited to the music supervisor.

If you want to find out who the music supervisor is on any given movie or TV show you might not have earmarked the Amazon owned Internet Movie Database as a go-to  music industry resource but the site is packed with info on cast and crew members, including music supervisors.

Look up movies that have really great soundtracks then scroll through the credits and you’ll find out the names of the person responsible for music supervision.

Read the rest of this entry »

This was supposed to be one of those short snappy posts that was concise and to the point. Instead, and this happens all the time, I continued to research as I was writing and the post grew into another lengthy monster. Hey, I’m the editor so I guess its OK.

Anyway I was looking around for radio resources and stations that play independent music and associated resources and as usual the post kept expanding.

I write using Live Writer (which plugs into my Wordpress install), pulling notes in from Google Notebook at the same time as having a bunch of web pages open with my RSS reader running in the system tray. Input crazy.

I’ve concentrated mainly on terrestrial radio but I’ve also included a bunch of streaming resources. I came to the conclusion that anyone with a little time on their hands could put together a respectable mailing list for a radio ‘campaign’ with a little creativity.

I’ve also focused on the USA (where I live now) and the UK (where I’m from). I’ll probably extend things to Asia, Europe and the ROTW in a later post.

Where To Start?

Some tips from UK recording artist and radio DJ Tom Robinson first who has one of the best articles I’ve seen for a while on getting radio play. How To Send CDs To Radio. Its written from a UK perspective but the basics apply anywhere.

Read the rest of this entry »

Now I’ve used the word ‘music industry’ here to encompass anything connected to digital music stuff, music 2.0, social media, whatever you want to call it. Truth is, the keyword today is convergence.

But if you’re struggling to come to terms with new terminology, new technology and new services I did a comprehensive scan of resources you can print out on PDF that’ll really set you up with an information boost if you’re playing catch up and haven’t got the time to dig around.

There’s some fantastic resources out there and some inspirational writers like Seth Godin, Andrew Dubber, Gerd Leonhard, Derek Sivers and even digital distributors Tunecore all offer some brilliant insight and the best news is its all out there for you to grab free as a bird. And legal too!

Promotion

Music Industry Survival Guide. This compact guide from digital distributor Tunecore crams a lot into its 30 pages covering college radio promotion, iTunes promotion, street marketing, music discovery, mp3 blogs and press and media tips. Some people actually charge for this stuff. There’s seven PDF guides from Tunecore including a vinyl 101 for bands/artists wanting to press up vinyl records.

Their other guides cover mastering, publishing, copyright and mixing.

Mastering The Music Website Cycle.  EasyB.com make e-commerce software for artists to sell music direct from their own websites. The handy 36 page guide goes into some detail on how to make and manage a successful music download website. They draw up a checklist of plans for structure, content and design. Again, some great pointers for many who may find the task a little daunting.

The Leading Question-Voice Of The Fans. This survey undertaken by UK digital music industry company Musically was aired at Midem this January. 1300 music fans were questioned across the USA, UK and France.

Read the rest of this entry »

Being in a band, your time is very important. If you are an indie musician your day-to-day can possibly consist of a day job or school, then you need to make time for songwriting, recording, Myspace-ing, Tweeting, booking shows, editing video and fending off e-mails and other online networks. Knowing that your time is important, it is easy to brush off the fans, especially the ones that you do not see everyday, week, month, year or even, ever. That does not mean that they are not important.

Now more than even your fans are vital to your success. They are the ones that dictate your income. You NEED to keep them happy. There is no excuse, no communication gaps or barriers stopping you from developing relationships with every fan that wants one.

Read the rest of this entry »

With all the hype about ‘music 2.0′ tools, hosts and websites for musicians, bands and artists, its quite possible that you could easily forget one of the most important aspects of having an online presence as a band/label/DJ/creative. Its strictly old school too. Its your own domain name.

I wrote about it last month here and this is just to expand on the advantages. OK, you have your MySpace sub domain name, one at iLike, Multiply, iMeem and all the other free social music sites. Great, but unless you’re paying for a premium service there’s a possibility that any of these services could disappear down a dotcom black hole. OK then, maybe not MySpace, but its a crowded marketplace and sites do go dark.

“Dec. 2, 2003 was doomsday for independent music. As of noon Tuesday, Mp3.com closed its server and deleted its roughly 750,000 files, marking the end of the largest catalogue of free Internet downloads from hundreds of thousands of unsigned bands..” (from the Eagle Online)

Read the rest of this entry »

Hit Singularity have a great article on how to market your band without having to spam MySpace. ‘10 Fast and Free Strategies To Market Your Band (Without Resorting To Spamming People On Myspace)’, in it they highly recommend starting your own blog.

“In 2009 the single most powerful bloc of people in the music industry are music bloggers. If you are written up by 40 blogs then your album will sell twice as much as it would otherwise. Music blogs are a far more powerful promotional tool than MySpace.”

So says a study by New York University which you can download as a PDF here. 

If you’re wanting a bunch of MP3 blogs to approach with a promo drive there’s a list of over a thousand MP3 and music blogs at aggregator Hype Machine.

The Buzzsonic.com blog runs on the latest version of Wordpress, which if you didn’t already know is a beautiful piece of open source freeware. You can get one of these on a sub domain via Wordpress.com or, better idea, you can host your own Wordpress install on your own domain name.

First things first. Buy your own domain name (if you don’t already own one). I’m now using Google Domains, not just because its Google (they actually go through Godaddy anyway) but because the domain (a worthwhile spend of $10) comes preconfigured with Google Apps and email.

You’ll need a webhost next. We use Hostgator, simply because they’re very fairly priced, are reliable and more importantly have great support if something goes wrong. A lot of people make the fatal mistake of choosing a webhost on lowest price and then discover that the only support is via an email address that never gets answered. You get what you pay for.

A typical hosting account here will cost from around $5 to $13 for multiple domain hosting. Another important part of Hostgator’s (and many other hosts too by the way) service is that they use the online website manager CPanel which has a really great add on called Fantastico.

Fantastico is basically is a script auto-installer, so forget any messy FTP uploads of source code. A Wordpress install is literally ninety seconds away.

For a more pro look you’ll need to add a nicer looking theme/template to change the Wordpress default look. Thousands of freebies around, start here.  We use one from the rather cool Design Disease.

The only other thing we did here was add a few plug-ins like Sociable, Social Homes Widget, the MyBlogLog and Last FM widgets. Most of the other stuff I’ve added using the built in Wordpress text widgets which you can drag into the sidebars in the admin area.

And that’s it. Buzzsonic.com cost less than $20 to set-up, the only other cost is time and imagination.

Related Blog Promotion Resources

Fantastico!Installing Wordpress in CPanel (Information Marketing Central)
NYU Researchers Study Music Blog Buzz (Coolfer.com)
Does Chatter Matter? The Impact of User-Generated Content on Music Sales (NYU-PDF Study)
Hype Machine Top Music Blogs (HypeM.com)
20 Tips For Pitching Bloggers (TheFutureBuzz.com)
5 Remarkable Things You Should Learn From Music (And How You Can Apply Them To Your Blog) (DailyBlogTips.com)
Tips For Starting Your Own Music Blog (Squidoo.com)
Hit Singularity (Hit Singularity)
100 Social Media Resources For Musicians (GenYRockStars.com)
Social Networks For Musicians (SocialNetworksForMusicians.com)

“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.”

One of the best and most misused ‘quotes’ about the music industry, allegedly from Hunter S Thompson’s book “Generation of Swine: Tales of Shame and Degradation in the ’80s”

But David Emery at About.com dug around and sourced the correct quote from the book here:

“The TV business is uglier than most things. It is normally perceived as some kind of cruel and shallow money trench through the heart of the journalism industry, a long plastic hallway where thieves and pimps run free and good men die like dogs, for no good reason.”

Thanks David.

“It’s obvious that in a very short space of time the Japanese will have delivered the technology and then brought the price of it down so that you can do the whole thing at home. Then you will be able to sod off all that crap about going into studios.”

(Bill Drummond & Jimmy Cauty-1988)

Taken from ‘The Manual-How To Have A Number 1 The Easy Way’

PDF Download

Google is broken this morning, EST 10.18am.

Was looking around for Pro Tools 8 M Boxed/LE prices this AM and headed to Google search to check the shopping comparison for the iLok USB key. Surprised to find that the manufacturers site had been tagged with the dreaded Google malware ‘kiss of death’ page. Searching around for other terms brought up the same results.

Even Google’s own paid shopping links were being redirected to the malware page. Last gasp try to search for my own music as 99th Floor Elevators. Every search result for that term got the malware redirect including the link to my video on YouTube.

Headed to Twitter to see what people are finding.

Breaking:What’s The Matter With Google? (Geekbrief.TV)
The Day Google Broke (The Next Web)
Google Broken (Google News Search)

I’m desperately trying to cut into my over populated desktop RSS feed reader as I really do not have the time to wade through the amount of subscriptions that I have in there. What with FeedDemon pop-ups and Tweetdeck its like having bloggers ADD (on steroids) and having too much information at your fingertips is as self defeating as not having enough.

Well over seventy percent of my feeds are music related, be they music news, music industry commentary,tech and MP3 bloggers and music 2.0 (is that term still in use?) evangelists. Very few of them are from traditional music biz news outlets like Billboard (USA biz bible) or Music Week (UK equivalent). Simply because I think that  much of the mainstream music press are as behind the rest of us as the recording industry itself. With some exceptions of course.

Walled garden restrictions to content are a major sticking point for me.

Probably the best place to start vacuuming up those music news resources is at Guy Kawasaki’s excellent  Alltop Music, though my main ‘complaint’ is that I have to visit each individual link to grab the RSS feed. A nice touch would be to have the feed URL next to the publishers headline.

Anyway, so I decided I’d do just that. Gather all the most useful and essential music/tech/social media (they blur into each other these days) related websites and blogs together in one big huge collection that I use on a regular basis through the beauty of RSS feeds. So I’ve done a bit (a lot!) of feed harvesting and squeezed everything into an OPML file for data portability.

I’m including an OPML download link so you can import all the feeds within seconds into your RSS reader of choice, whether that be via your desktop app of choice, Google reader online or a Firefox add on (like Sage). There’s an OPML file for each category to import or the whole bunch rolled into one.

Each category has an OPML link so you can grab the feeds by category. Do leave a comment if I’ve missed anything of note (I probably have).

Read the rest of this entry »

I’ve been using Twitter ’seriously’ (I’m not sure how you measure that) for a few months now but I was a slow starter as I previously mentioned here.

I think at first the problem for me is that it just seemed like it was going to be another web 2.0 novelty that’d I’d quickly tire of and abandon after a while. I did abandon my Twitter profile leaving myself hanging with less than ten followers and half a dozen posts.

Not for the first time, I was wrong. There are just so many tech and music people ‘twittering’ it kind of reminds you of all the Google euphoria when the search engine was so ubiquitous that ‘to Google’ became a verb.

What helped me a lot was seeking out the help of a bunch of people that did ‘get it’ by searching Google (as always). I thought I’d gather together a bunch of the best online blog posts and articles that I found in my research.

How To Use Twitter For Music Promotion (About.com) Twitter.

About.com Music Careers writer Heather McDonald is always very concise in her writing, unlike me. Once signing up for Twitter Heather recommends, “looking for fellow music types. Music fans, journalists, artists, labels, etc - these are the people you want to follow you.” She continues.

“Twitter can be a great way to not only keep fans informed about your news but it can also make them feel closer to the whole process when you tweet about things you’re working on as you’re doing them. The trick is not to go too far and overload people.”

Read the rest of this entry »

I mentioned the free music as viral marketing thing in an earlier post and thought I’d expand on it here.

I’ve just uploaded a bunch of some of the earlier versions of the 99th Floor Elevators, ‘Hooked’ for free download via MiniNova distribution. Think of it as an experiment to see if this has any effect on raising the profile of the 99th Floor Elevators in expectation of new material later this year and newer remixes of ‘Hooked’ also coming from Suesse Records.

Its all packaged as a Torrent and you’ll get five remixes and the original promotional video of ‘Hooked’ that was broadcast on MTV way back when. You can see the video on YouTube (see Elevators blog post here).

The audio files are all 192kbps MP3’s and the mixes included are:

Hooked Classic Remixes

Tony deVit Classic Trade Remix. This was the one that really made things fly for the 99th Floor Elevators, taking the humble white label original mix and stretching it into a near ten minute arms in the air club monster. Much credit must be given to Tony’s low profile engineer/co-producer Simon Parkes.

Originally a national top 30 hit in the UK before being re-issued as part of a Tripoli Trax double twelve inch remix package.

KillerHurts Remix.  DJ James Nardi and production partner Julian Dwyer, took chunks of inspiration from the OD404 and Pete Wardman remixes, added their own nails and came up with probably the perfect hard-house mix ever. Available on one sided 12 inch too if you’re lucky enough to find one.

Paul King Remix. Paul basically re-invents/updates the TDV mix for the 21st century with a monster synth riff from the Gods 2.30 minutes in that’ll have arms reaching for the sky. Previously available only as a very hard to find one sided 12inch white. Over nine minutes long.

OD404 Remix. Possibly my personal favorite mix and one I never tire of. Managed to take a Euro house gay anthem and turn it into the Prodigy with kick drums. Awesome.

Phlash Pop Edit. Only ever seen on a very limited release Tripoli Trax white label vinyl 12 and later on a CD single. Phlash! were ex-Tripoli A&R guy and DJ Steve Hill and engineer Mick Shiner (aka Nylon) and if you like your dance bouncy and radio friendly this is the version for you. Infectious stuff.

If you prefer the traditional route of MP3 download then you can grab each MP3 on my Drop.io page where you can either stream or download each track before deciding on the Torrent option.

I use and recommend UTorrent for my Torrents. Its less than half a meg download and spyware free. Install if you don’t already have a Torrent client.

Go to the ‘Hooked’ Torrent download link here. It’ll automatically open your Torrent client and you’ll get a pop up box so you can select which mixes you want and which you don’t want, if you don’t want the whole bunch. Click OK when you’re done and that’s it.

The files are very well seeded (well over 100 seeds as I write) so it’ll take something like 15 minutes to download the whole 74mb collection, depending on your connection speed. There’s a U Torrent beginners guide here and details on MiniNova Torrent distribution here if you’re considering getting some of your own tracks out and about ultra quick.

I uploaded the Hooked files to Mininova lunch time yesterday, by the time I’d left work five hours later Google had already indexed ‘99th Floor Elevators Torrent’ and it was being seeded by users. A day later the package has over 100 seeders which means excellent download speed and availability.

Related Links

Mininova Content Distribution (Mininova.org)
Hey Content Producers, Get In The P2P Torrent Cloud (Lx7.ca)
Embracing The Torrent Of Online Video (BBC)
Thoughts On BitTorrent Distribution For A Public Broadcaster (NRKBeta)
Why You Must and How to Implement a Free Song Strategy (UnsprungMedia.com)

I wrote about some more ‘leftfield’ music marketing ideas earlier this week and continue here with some more brain storming that may give you some leads.

99th Floor Elevators-'Hooked'

One thing that has really taken off in the last year or so with artists is free album downloads, with high profile artists like Radiohead and Nine Inch Nails getting the most column inches.

NIN’s album ‘Ghosts l-lV’ was Amazon’s best selling album of 2008 despite the fact that the album was legally available as a free download on filesharing networks.

It was significant also in that it was released totally free of record label shackles, Trent Reznor instead choosing to use digital music distributor Tunecore to make the 36 tracks available for download.

The band are said to have made close to two million dollars in a week from selling high-end limited edition versions of the album. The follow up album, ‘The Slip’ uses a similar marketing tactic.

Now obviously anyone reading this isn’t going to have that kind of following but artists can still use the same principles on a smaller scale. I’m trying it myself by giving away some of the original dance mixes of 99th Floor Elevators ‘Hooked’ here. A package that includes five different mixes and even the original promo video which you can see just above.

You can get individual mixes (as 192kbps MP3 files) or the whole package as a zipped download. There’s even a Bit Torrent link here. Download and seed.

Does this devalue my old mixes? Well no, its a ‘risk free’ introduction that will hopefully grab some new listeners who’ll be stimulated enough to be interested in the forthcoming newer mixes and also helps keep the name floating around the web in between new material coming out later in the year. People can also head to Amazon to buy other material on CD and download.

I used UTorrent to make the Torrent, instructions you can find here and here. I used Drop.io to host the MP3 downloads, a great straight forward service with no sign up required and no waiting through crappy ad loops that you find on free file hosts like Zshare.com

The message here? Speculate to accumulate to put it simply. Despite lots of negative press CDs are alive and well, vinyl is having a revival, fans ARE still willing to pay for quality music in premium packaging. Ex-Strangler Hugh Cornwall is the latest ‘name’ artist to try this route with his album ‘Hooverdamn’. Where, besides the free MP3 version you can grab the album on various vinyl, CD and DVD packages.

Download the 99th Floor Elevators ‘Hooked’ original remixes and promo video here or here. Or via BitTorrent here.

Contd tomorrow………

Related Research
How To Create A Torrent (Torrent Freak)
A Beginners Guide To Bit Torrent (BitTorrent.com)
How To Make A Torrent (UTorrent.com)
More Bands Oasis, Jamiroquai To Follow Radiohead (Daily Telegraph)
Steal Throwdown’s Music Please (Mashable.com)
Free Music Initiative Has Sparked 119% Rise In Sales (Mashable.com)
Why We’re Releasing Our Latest Album For Free On The Internet (HarveyDanger.com)
Band Recognizes Free, Unencumbered Downloads Are Part Of A Publicity Campaign (Techdirt.com)
Radiohead Shocks Record Industry With Free Download Of New Album (Zeropaid.com)

• Does Your Music Have Value?
  This post was originally written as a comment on Andrew Dubber’s New Music Strategies blog recently where he asked “Why give music away for free?”
  My work involves listening to a lot of new music by a lot of independent artists, who have wildly differing attitudes regarding the value of their own music.
• 7 Secrets to Getting Your Next Job Using Social Media-Mashable.com
  Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable.
  The approach — developing a resume and cover letter, locating jobs on and submitting your resume to corporate sites and job banks, and crossing your fingers in hopes of receiving a call from a hiring manager — is, for the most part, a thing of the past.
• How to downsize your social network portfolio | Webware - CNET
  I'm as guilty as the next person for having a social network portfolio that's too big. Aside from my Twitter account, I belong to Plurk and Identi.ca, and although I use Facebook most often, I still have MySpace and Hi5 accounts.
  But now that 2008 has passed and it's time for us to evaluate what we did last year and try to improve upon that for 2009, why don't we start by cleaning out our social network portfolio and start using only those services that we like best in each category? After all, spending more time on multiple services isn't nearly as rewarding as getting more quality time with the best services, right?

Old School Marketing

My experience of marketing my music was started back in the late 80s I guess when my idea of ‘marketing’ was spending time stuffing envelopes full of cassette demos and posting them off to indie radio shows in the UK, major record labels, venues and indie fanzines.

Out of a mail out of around fifty tapes (yes tapes!) we got three positive responses. One was a phone call from Steve Lamacq (now at BBC Radio 1) who was helping out at Radio London at the time on the Gary Crowley Demo Clash show. We were being played on air in London as part of the demo clash show, which we were winning too. The DJs would play four new bands, the listeners would phone in and vote for their favorite.

As a result of that airplay we had some major label interest and a London showcase gig. Nothing came of that band (the archive is on MySpace though) though it was fuel enough for me to pursue other musical ventures with some commercial success in the UK some time later.

I’d managed to blag my way into some free studio time at a small studio in London by doing some work as a label runner and promoter and as a result we’d secured a P&D deal with a distributor. An unknown artist presenting a new track on a pristine piece of 12 inch vinyl drew more attention than the old method of the cassette tape and it eventually lead to a deal with a Warner’s sub-label.

Welcome To The New School

Killer marketing tactics will only get you so far but if the music isn’t up to scratch all the effort and money in the world is ultimately going to lead to failure. Get the song right and the breakthrough will eventually take care of itself.

Having said that you can help yourself make some noise using the tools available online today. And being a bit clever about it to set yourself apart from the herd.

One of the things I did that helped re-launched my music was to offer up various parts (vocals, hook, Midi file) of two of my tracks for remix. Its nothing new nowadays, in fact its positively de-rigueur. You can offer parts of your tracks up for download on your own site and MySpace or even newer web communities like MixMatchMusic.

With DIY remix culture exploding and related software becoming more powerful and affordable, sonic manipulators are growing hungry for disassembled pop music, and the music industry is beginning to see the benefit of increased exposure through releasing remix stems directly to the public.

Release a limited edition vinyl single. Its going to cost you around $900 for 500 7 inch singles but the prestige that would add to your release would be invaluable. Since the rise of Napster and, later, iTunes, a market for single songs has been reborn, and one of the unintended benefactors has been the seven-inch. Even Sub Pop Records’ famous singles club has been reactivated.

Singles are also highly collectible. “The punk and indie-rock undergrounds have always been particularly fond of the seven-inch as a badge of fanhood, something doled out in limited quantities and often specific circumstances - on certain tour dates or on labels available only in a certain region.” (from the Toronto Star)

A DJing contact of mine came up with an excellent idea for sending out DJ mixes of his in an effort to get club bookings (if you haven’t released a 12 inch single that’s kicked up some dust!). Rather than do the usual task of sending out CDs he spent something like $200 on iPod Shuffle’s, put his mix on there and sent them out to promoters. It got an immediate reaction just for the original way he presented himself. He also happened to be a great DJ which helped too of course but the bookings he got back as a result paid for the outlay.

Makeamixa do some great looking cassette USB drives which would be great as limited edition albums or to do a cheaper version of the above DJ tactic.

Other Music Marketing Tipsters

Digital distributor Tunecore have these tips to help you promote your release once you get it placed on iTunes and other major distributors. They’re also doing video distribution nowadays too. They also have a bunch of free PDF marketing guides.

Andrew Dubber’s New Music Strategies give some useful insight with How Can I Sell My Music Online? “There are variations on this theme, but essentially it boils down to this very simple question: now that there’s this internet thing, where’s the money and how do I get at it? What’s the best way to sell music online?”

Tom Robinson explains the answer to the questions, Should I Put My Future Hit On MySpace? and Does Your Music Have Value? on his excellent blog.”The more seriously artists treats their own work the more seriously other people will take it. A series of full commercial releases gives you a better chance of airplay at radio. It also gives you a discography.”

Max Lowe writes, 7 Tips To Writing A Crowd Drawing MySpace Blog, “You must write frequently and often for more than one reason. First, the search engines will pick up your blog quicker and more often if you post every day or two. Second, your readers will return more often if they know there is going to be new content every day.

And I couldn’t write this without mentioning something from CDBaby founder Derek Sivers, in particular his much quoted (worth another mention here), Derek Sivers 7 Rules Of Marketing. “Stop thinking of it as Marketing and start thinking of it as creative ways to be considerate. Think of things from the other person’s point of view”.

We’ll have part two later this week. Ideas and suggestions please leave comments!

Related Links

Steve Lamacq (Lamacq Central) MySpace
Tunecore Music Survival Guides (Tunecore.com)
Tips For Playing SXSW (Tom Robinson, MySpace blog)
How To Send CDs To Radio (TomRobinson.com)
BBC-One Music How To..Fat Guides (BBC Radio 1)
30+ Essential Music Industry Resources And Links (Buzzsonic.com)
Should I Put My Future Hit On MySpace? (TomRobinson.com)
XFM Uploaded (XFM Radio)
Radiohead Remix (RadioheadRemix.com)
Remix Culture Is Exploding (Evolving Music)
The Mash Up Revolution (Salon.com)
Record Label Resource (RecordLabelResource.com)
How To Get Your Music Distributed On iTunes (And Keep Most Of The Money) (Buzzsonic.com)
Vinyl 45s Make A Come Back (TheStar.com)
Facebook Music Marketing Tactics (NotEvilMusic.com)

• 6 Social Search Engines to Start 2009 | Online Marketing Blog
  There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends

• Power Twitter: Inline Media, Integrated Search And A Lot More
  Version 1.0 of Power Twitter, an add-on for Firefox created by Narendra Rocherolle at 83 Degrees, was just released. If you use Twitter and were excited about services like Tweetree, this is something you’ll want to add immediately.
• Comparing Six Ways to Identify Top Blogs in Any Niche - ReadWriteWeb
  In the early days of blogging you could go to the Technorati Blog Index, enter some identifying terms for a particular niche topic and discover what the top blogs were in the field.
  Identifying top niche blogs is invaluable knowledge for anyone wanting to enter, study or market to people in a particular field.
• Tech Companies to Watch in 2009
  As we enter 2009, former tech leaders are scrambling for solutions to spark sales, while expanding 3G technology is opening new doors forambitious developers.
• Music Ally | Blog Archive » 200 digital music startups from 2008
  2008 has been a startling year for innovation in digital music. We’ve been covering startups all year in our daily bulletin, not to mention our work with the Popkomm-IMEA and MidemNet New Business Showcase awards. So we thought we’d round up some of the most interesting startups from this year.

In support of my recent post, ‘It’s Official, Vinyl Not Dead Shock’ and my older more detailed look at getting vinyl records pressed, ‘How To Press Up a Vinyl Single and Add Instant Kudos to Your Release’ , I dug around YouTube and found a bunch of instructional videos that should fill in the blanks for bands and artists looking for the inside look on vinyl pressings, cutting and mastering.

Having said that, Vimeo came up trumps with better quality instructionals but its also worth looking at this YouTube video of Detroit techno cutting engineer and producer legend, Ron Murphy who passed away almost a year ago now.

If you play Detroit techno and have played records with the letters NSC etched into it, you’ve played music that has been mastered by Ron. In fact most of the records that have come out of Detroit have been mastered by him.

Related Research

Vinyl/CD Pressing Plants Listings USA (Buzzsonic.dj)
Long Live Vinyl (Mastered and Manufactured) In Detroit (LX7.ca)
Vinyl Pressings (YouTube.com)
Everything You Need To Know About Vinyl-PDF (Tunecore.com)

Wikipedia describes mash-ups (or bastard pop) as a song created out of pieces of two or more songs, usually by overlaying the vocal track of one song seamlessly over the music track of another. One cultural commentator went a little deeper explaining, “It is merely the latest incarnation of a widely shared, deeply embedded cultural habit of cultural recombination across time and space.” Got that?

Someone else once said “all plagiarism is necessary its takes the wrong idea and replaces it with the right one”. With that in mind I find that mash-ups have actually been educational for me by taking two artists I’d never listen to alone, twisting them into something new and actually getting me to seek out original works of both artists.

After writing  about the Green Day album ‘American Edit’ here (who’s whole career was launched by plagiarizing Stiff Little Fingers) and hearing ‘Give Me Novacaine’ in the blender with Queens ‘Bohemian Rhapsody’ (as ‘Novacaine Rhapsody’) it forced me to re-evaluate both artists. I’ve also mentioned a variety of mash-up projects here including Primal Scream, War Of The Worlds, The Beatles, Chemical Brothers and the Prodigy. Not all great, but always interesting.

Latest album mash-up to pop up on the radar (admittedly its been around a few weeks now) is ‘Viva La Hova’ which takes some of the better known Coldplay moments and heaps Jay-Z over the top. Over the top sounds a little raw as these things are actually woven together with intricate precision  by  Brooklyn based mixtape crew Mick Boogie & Terry Urban.

Its very good too with big Coldplay hits like the Scientist, Clocks, In My Place, Trouble and Fix You all getting twisted and reborn into hip-hop epics and not sounding out of place either. Jetcomx blog writer Jim Fields illustrates things a little better.

” Late one night, I was at a small party, doing DJ duty and selecting songs on my iPod. I searched for a while, scrolled to a song, then clicked “play.” Chris Martin, of Coldplay, began to croon out his slow ballad, “Fix You.”

Initially, the crowd was not happy with this choice. “When you feel so tired that you can’t sleep,” Chris sang, slowly. “Stuck in reverse!” he whispered. Suddenly, the word “reverse” began repeating, and a bass beat started thumping. People at the party started tapping their feet. The beat built up, people started dancing, and by the time Jay-Z (aka Jazzy, Sean Carter, Jiggaman, Hova, The Roc, etc.) began rapping, the party was bumping. Such is the brilliance of Viva La Hova.”

Apparently the whole thing has already been given the thumbs up by Jay-Z himself. The rapper had an official co-lab with Coldplay late last year when he  dropped in for a guest verse on the Viva La Vida single “Lost!”, retitled “Lost+” and appears on the ‘Prospekts March’ EP.

Download The Album Here, here and here .

Related Links

Viva La Hova (IllRoots.com)
Mixtape Mondays: Jay-Z vs Coldplay:Viva La Hova (Jetcomx.com)