Sony Try Again With New iPod Killer
Gadgets, Mobile Tech, Digital Audio No Comments »Sony launched another salvo in the increasingly busy hard disc drive music portable ‘wars’ today in Amsterdam with the release of the 20GB capacity Sony Walkman NW-HD3 , Sony’s first MP3 compatable hard-disk music player. The world’s biggest consumer electronics maker aims to make up for the lost ground it has conceded to Apple in the portable music device market.
The NW-HD3 will be available in Great Britain and Japan before Christmas and elsewhere in Europe in early 2005. The Walkman is 30 pounds more expensive than Apple’s 20-gigabyte product selling for 219 pounds ($476). The device comes in five colors, plays 2.5 times longer on one battery charge than iPod’s 12 hours and can contain 10,000 to 13,000 songs, at least twice as many as an iPod because of Atrac’s better compression technology, claim Sony.
Sony has sold 340 million Walkman devices since they were originally introduced in 1979. Sony’s first attempt at a hard-disk player in July, the NW-HD1 didn’t threaten Apple’s complete domination in the portable digital music player market, it was more expensive and only came with native support for Sony’s propriatory ATRAC3 format. Fans of the more popular MP3 format had to use a messy workaround to enable MP3 playback.
Putting MP3 playback capability in the new Sony Walkman NW-HD3 means consumers can directly import and export tracks in the MP3 format. Sony said it will produce software upgrades for earlier players with hard disk storage so they can play MP3s too.
Sony have got their work cut out cutting into Apple’s domination, especially in the USA where Apple are said to have a massive 92% market share. In Japan the Sony 20-gigabyte Net Walkman is only the seventh best seller.
According to a report by one Wall Street analyst , the popularity of Apple’s iPod is exceeding that of Sony’s Walkman during the 80’s and 90’s. “iPods are being adopted faster than Sony Walkmans were back in the early 1980s,” the report claims. A graph accompanying the report reveals that after nearly 2.5 years, iPod shipments are approximately 1 million units ahead of the Walkmen’s pace after being on the market for the same period of time.
Related Links
Sony Unveils Potential iPod Buster [ZDNet.co.uk]
Sony Unveils New MP3 Hard Disk Walkman [MacObserver.com]
Challengers Nip at Apple’s iPod [CBSNews.com]
iPod Killers for Christmas [MP3Newswire.net]
Apple iPod Holds Sway in Japan [International Herald Tribune]
iPod Adoption Rate Faster than Sony Walkman [AppleInsider.com]
King of Music Players [LATimes.com -reg.req.]

























