Buzzsonic.com

As predicted for a while now just about everywhere, Apple CEO Steve Jobs yesterday announced Apple Computer’s Flash memory based MP3 player, dubbed the iPod Shuffle.

Unveiled for the first time at the Mac World Expo in San Francisco CEO Jobs said, “It is smaller than most packs of gum,” and, “It weighs about four quarters.”
The iPod Shuffle will sell for $99 and $149. Unlike other iPods, the Shuffle uses flash memory, rather than a miniature hard drive, to store songs and it is priced lower than many competing flash players with less memory than the 512 megabytes and 1 gigabyte Apple will include.

As predicted at MacMind over a month ago the unit comes without an LCD screen.
“Get this: NO SCREEN. Got a cellphone with one of those flat joysticks? This is apparently how you’ll get around on the screenless iPod.”
Like its big brother the hard disc drive iPod, the iPod Shuffle includes a navigation wheel. There’s also a slider on the back of the player that determines how tunes will be played. The first switch position tells the iPod shuffle to play songs from the beginning of the playlist to the end in orderm, one more notch and it will shuffle the songs on the device. The third position turns the device off.

Jobs told Conference goers, “With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen.”

Users can charge and transfer music from their Mac or PC by plugging iPod shuffle directly into a USB port. The Shuffle also doubles as a portable USB flash drive and comes with its own lanyard so you can wear the tiny player. Apple already have a number of accessories for the new iPod including an arm band, dock connector and sports case.

The players go on sale from today on the Apple website.

Related Reading

iPod Shuffle:First Impressions [PlaylistMag.com]
iPod Shuffle Sparks Stampede [Wired.com]
Apple Introduces iPod Shuffle [Yahoo Finance]
Apple Makes Tiny Steps for the Masses [Washington Post]
Apple: Jobs Unleashes Mini Mini Pod [Silicon.com]
Apple iPod Shuffle (512MB) [CNet Reviews]
Turn Any iPod into an iPod Shuffle in 3 Easy Steps! [Flickr.com]