Here’s a clever idea. Marketing and design specialists Ralston 360 have come up with a great angle to market their services, a streaming video that explains all the basics of Podcasting all wrapped up in a ‘virtual ipod’.

There’s also a free 14 page whitepaper, ‘Podcasting-the Pod Has Landed’ (in PDF format) on the website (in exchange for your email, natch!) which explains a bit more. They also have another free download, ‘To Blog or Not to Blog’ which kind of speaks for itself but is worth a look for newbies if you’re thinking of starting your own.

Thanks to Steve Rubel at the Micro Persuasion blog for the lead.

ralston 360 use the ipod and podcasting in clever marketing ploy

Related Reading

The Buzzsonic Podcasting Round-up (Buzzsonic.com)