Category Archives: Internet

The Buzzsonic Music Industry Resources Pinboard

I’ve been publishing resources to Pinterest for quite a while now and have found that everything I post has a much longer shelf life in comparison to Facebook and Twitter.

Where a link I post to Twitter disappears into the feed flood within minutes, never to be seen again and a Facebook post is hardly seen by a soul (unless you pay), Pinterest posts continue to get shared months later, so don’t underestimate the power of the Pin!

The Buzzsonic Music Industry Resources board is approaching 700 very useful resources that’s worth a bookmark.

The Music Business is a Cruel and Shallow Money Trench

“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.”

Hunter S Thompson MusicBiz Quote

One of the best and most misused ‘quotes’ about the music industry, allegedly from Hunter S Thompson’s book “Generation of Swine: Tales of Shame and Degradation in the ’80s”

But David Emery at About.com dug around and sourced the correct quote from the book here:

Hunter-S-Thompson-TV Biz Quote

“The TV business is uglier than most things. It is normally perceived as some kind of cruel and shallow money trench through the heart of the journalism industry, a long plastic hallway where thieves and pimps run free and good men die like dogs, for no good reason.”

Thanks David.

Further Reading

Thieves and Pimps (HST Books)

“Where Thieves and Pimps Run Free” (About.com)

Generation of Swine (Google Books)

Google Respond Within 24 Hours To My DMCA Takedown Notice

Its always exciting when an artist has a new release go public, but these days (and I’m old enough to have had vinyl/CD only releases in the 90s) its often tempered by the fact that the same day your release gets out it also appears on P2P networks and the endless pile of borderline legal filehosts. So, to try and keep an eye on things the first thing I do is sign up for Google alerts for new mentions of both my artist name, 99th Floor Elevators and the title of any new release, in this case ’99th Floor Elevators Hooked EP’.

99th Floor Elevators Hooked EP

Of course the very next day of my latest release I did my usual Google search query and although the Beatport (they had the exclusive option on the release for the first few weeks) entry was top of the SERPs, and my own 99th Floor Elevators MP3 page was second, queuing up in the majority of the results underneath was a swarm of outlets offering that very same release, free, most even showing the official MP3 artwork, one even having the cheek to use Beatports widget so ‘freetards’ could stream the tracks first!

First things first. I contacted the offending websites in the top 20 results (and this really is like playing whack-a-mole*) and issued DMCA’s (here’s a sample DMCA takedown notice), then I (for starters, I’ll be repeating the process today) filled in Google’s online DMCA takedown submission form with a sample of offenders from the top 10. Be aware that there is a separate process for YouTube.

Anyway, to cut a long story short the results from the first page that I had submitted to Google were gone less than 24 hours later. Bravo.

99th Floor Elevators issue DMCA takedowns to Google

Of course, the very same day those links that were removed were now being replaced by a whole host of new parasites (to which hopefully the same process will remove them as quickly!).

If you want to go through the same process yourself , read this piece from IP Watchdog, which will help you write a template DMCA notice to issue to individual websites (separate to filling in Google’s online submission form).

Sample DMCA Takedown Letter instructions. You’ll generally find that the file hosts are much less responsive than Google, if they respond at all, but issue them anyway. Then, get them removed from the Google SERPs. Start here:

Removing Content From Google (Google Help)

Related Reading

Safe Harbor Not Loophole: Five Things We Could Do Right Now to Make the DMCA Notice and Takedown Work Better (The Trichordist)
Google URL Takedown Requests Up 100% In a Month, Up 1137% On 2011 (Torrent Freak)
The DMCA is not an Alibi: The Googlization of Art and Artists (Music Tech Policy)
Pirate Bay block effectiveness short-lived, data suggests (BBC News)
Stock DMCA Letters (Plagiarism Today)
Game of Whack a Mole Continues as Big UK ISPs Block More Pirate Bay IPs (ISPReview)
DMCA Takedown 101 (Brainz.org)

Some Quick Branding Tricks and Tools for Bands and Brands

At the Brighton SEO search marketing conference back in April I was reminded that the most straightforward of tasks are often the most useful.

Samantha Noble from Koozai gave a presentation called ‘(Re-) Launching a Brand Online Effectively‘ where she bought up several things you should be doing to protect your brand (or launch a new one).

“There are a number of things to consider during the research stage if you are planning on launching or re-launching a product or service online. Even if you are not changing your brand name, there are a number of things that you should review to ensure that potential customers find you easily, but most importantly, that your brand name is protected.”

Register Domains and Social Profiles

Some of the basic pointers she outlined were:

  • Secure the trademark
  • Decide on a date to go live
  • Register and redirect domains
  • Claim all social profiles
Koozai Sam on Branding

Koozai Sam on Branding

One of the first steps I always take myself is to see if the domain name is available for the name I’m planning on using, initially the .com and if that one is available then I’ll grab the .net and .org too. And its not all about the .com anymore either with a whole bunch of newer TLD’s in usage these days (there’s another older post of mine at Buzzsonic that talks about domain name extensions for music businesses), including .dj .tv .ly .la .cd .fm and .it just to name a few.

There’s a complete list of domain name extensions available via governing body IANA here.

MakeUseOf.com have a handy roundup of domain name search tools and ideas in their post, ‘10 Unusual Domain Name Search Tools to Find Hot Domains‘. Be aware though and Samantha did bring this up at her Brighton SEO branding presentation, that should your chosen name be available, don’t leave it until later to register.

I have found, to my dismay that I’ve lost a few good brand name ideas by not securing the domain name straight away. Mysteriously (or not) you could find, the next time you go back to register the name, its been snapped up.

For the more exotic domain name extensions I use 101Domain to see what’s available outside the plain Vanilla .com and .net’s of this world. I recently started snapping up a few names with the Indian extension .in, primarily because there was a $2.99 firesale at my registrar of choice Name.com.

Branding Inspiration & Ideas

Nameboy will give you some ideas by generating a bunch of names from keywords showing you a list of what’s available and  bases its results on a primary word and a secondary word. Domai.nr is another clever idea which generates names as you type in the search box and Namevine  searches for a domain name and matching social media profiles.

Social Name Check

Namechk Social Profile Search iOS App

Namechk.com Social Profile Search iOS App

Once you’ve discovered your domain name is available you’ll want to secure all the major social media profiles (and any you speculate might take-off later) for that name. Not sure you’ll want to go so OTT with 500+ social profiles (cripes!) but Knowem.com will search 575  social networks and over 150 domain names for your brand, which for a rising pay scale, starting at $75 (depending on numbers) will secure the brand for you. Great for those with more money than time.

Namechk ‘only’ checks 159 different social networks (I think that’s probably enough!) and quickly tells you which ones are available, as well as any available matching domain name’s. The site will export the results as a text file for reference too and they have an iPhone app for idea brainstorming on the move. Neat.

Trademark Your Brand 

One final point. Just because you have the domain name and the Twitter and Facebook vanity URL’s doesn’t mean you own the trademark, so make sure you search the trademark registry in your country (here’s the USA and the UK ones for starters).

Check this Dummies post: ‘How to Trademark Your Brand Name‘ too, for a more detailed instructional.

 

Related Resources

Craft an Unforgettable Story for Your Business (ChatterJet)
Reputation Management in a Digital Age (Koozai)
Claim Your Company Profile on Social Sites (ChatterJet)
Online Reputation Management Tutorial (SEO-Hacker)
5 Tips To Manage Your Multinational Social Media (SearchEngineLand)

Conquer Google with these SEO Tools & Resources For Bands & Brands

SEO is something, that as an artist or a band or record label, you may not have had time to consider, or, maybe you thought that SEO was something that didn’t apply to your website, or it couldn’t help (or you didn’t have a clue how to implement it).

Well, what prompted a ‘need’ for this post for me was the absolutely bewildering array of information, services and resources (good and bad) I found online, infact search Google for SEO and they will return upwards 0f 800 Million results. Phew.

SEO (Search Engine Optimisation, to none believers!) is something you really should be thinking of for your bands blog or website just so you can make sure your website is on the first page of search results, if not at the very top (better).

I had to get my arse in gear when I discovered that my artist blog, 99th Floor Elevators, wasn’t appearing until the second page of Google results (and no-one looks beyond the first page right?) for some search terms, which meant, crucially people looking for official MP3 downloads were finding illegal file sharing lockers instead of my download page (and more about DMCA takedowns in another post!). So.

Do this, Google a few search terms for your band/label and see what the results throw up. Search for “your band name mp3”, “your band name, best known song MP3” and even “your band name” that kinda thing. If you’re not at, or pretty damn close to the top of the search results, you have some work to do. Thats where SEO comes in……read on.

Learn To Love The Google

Fittingly, it isn’t an SEO company that returns the top result either but the Wikipedia entry for SEO, followed by Google’s own  ‘Search Engine Optimization (SEO) – Webmaster Tools Help‘ guide.

What else? Well, I sifted through a whole bunch of good and bad stuff and came up with a pretty effective reading list for those of you who either want to set about doing your own SEO, or, read up on as much background as possible so you’re not completely bamboozled when that SEO guru you were recommended tells you how quickly he can dominate Google’s SERP’s.

Call it your very own SEO bullsh*t detector if you like. And when you think of SEO results, think long term not short term gains, there’s a few SEO horror stories that’ll make you think twice (or should make you think twice!) about using any ‘black hat‘ methodology or any kind of the more nefarious short cuts.

Here’s some quotes pulled directly from Google’s own SEO for webmasters page.

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
  • No one can guarantee a #1 ranking on Google.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do.
  • Choose wisely.

Where To Start With SEO

SEOMoz SEO Expert Quiz.75 Questions

OK, its a little bit geeky and it will test you to the limit, but definitely worth a try is the SEOMoz SEO Expert Quiz. According to SEOMoz, “The SEO Expert Quiz has 75 action-packed questions and takes 30 minutes to complete.” It was pretty tough and I missed the ball with several answers in my rush to finish but the great thing is there’s a post-score analysis where they tell you where you went wrong. Brilliantly useful and educational.

Google SEO Guide for webmasters. Free PDF

Needless to say, all webmasters should heed to the ‘law of the Google’  and a good primer on what you should be doing and shouldn’t be doing to help position your website as high as possible in the search results is both Google’s own  webmaster resources  page and this PDF download on the basic’s of SEO, from choosing the right title tags, improving the structure of your URLs, Optimizing Content and even SEO for mobile phones.

Bing also have a thriving webmaster resources page, including detailed instructionals on SEO best practices.

Another bulging arsenal of SEO resources is from SEO Book and their Search Engine Optimization Tools page which features a pile of free and premium SEO tools from Firefox extensions through to web based SEO tools including things like a keyword suggestion tool and meta tag generator.

SEORGY

The authorative Search Engine Watch have the concise guide, ‘Back to Basics – SEO 101‘ whilst SEOMoz get a little more indepth with their ‘The Beginners Guide to SEO‘ which digs deep into every corner over ten very extensive chapters which you can follow in the web based version or hand over your email for the PDF download. Superb.

Free Beginners Guide to SEO

Other essential and detailed resources include, ‘SEO 101 Resources: Beginner’s Guides and Tutorials‘ from Search Engine Journal, which is a roundup of the best resources from around the web (and which mirror’s some of my choices here).

ArtDriver.com have another brilliantly curated list of tools ‘38 Free Online SEO Tools‘ which put me onto the Screaming Frog SEO Spider Tool. Basically a killer little desktop app which, to quote the website itself:

“spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.”

Very handy, oh and there’s a great free version too (actually I’ve concentrated on free resources all round in this piece). Very simple and straightforward to use.

SEO Glossaries & Title Tags

If you’re baffled by the terminology and search engine definitions (hell, I still am) then SEOBooks, ‘The Search Engine Marketing Glossary‘ should be a massive relief as should be the HighRankings  ‘SEM/SEO Glossary‘ A to Z.

Dont forget the importance of your title tags with this ‘Title Tag SEO Best Practices‘ guide from SEOMoz either. Search Engine Watch also have a brilliant guide, ‘How to Write Title Tags For Search Engine Optimization‘ and sum things up well here:

Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.
Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.”

Desktop SEO & WordPress Tools

A few more desktop based tools that are worth trying are the browser extension/toolbar SEOquake which is available for Firefox (where it holds top spot for most SEO downloads), Chrome, Opera & Safari.  SEO Doctor is another popular SEO extention (for Firefox only), there’s a detailed overview here.

There’s full lists of SEO extensions for Chrome here and Firefox here.

If you’re using WordPress (and millions are) then the ‘Best WordPress SEO Plugins For 2012‘ guide from iBlogZone is a great roundup, there’s even a ‘Part 2‘ and it covers all those SEO plugins you’ve heard of and some you haven’t. Nice.

Of course Yoast have one of the best and most popular WordPress SEO plugins around and their official SEO guide is equally as comprehensive, ‘The Definitive Guide To Higher Rankings For WordPress Sites‘.

SEO Audit Checklist

And, where would we be without an infographic . Search Engine Journal have a ’20 Minute (Or Less) SEO Audit Checklist’. Put together by  Inmotion Hosting.

The 20-Minute (Or Less) SEO Audit

The guide is broken into the following components:

  • Adjusting your browser
  • Evaluating your homepage
  • Testing the site’s global navigation
  • Reviewing category and subcategory pages
  • Checking for optimized content
  • Analyzing your site’s off-page SEO

And finally (phew!) from Kunocreative.com is their neat PDF printout ‘The Search Optimization Cheatsheet‘.

Kunocreative.com SEO Cheat Sheet
PS. Just as I was finishing, came across this,  ‘33 Free SEO Tools You Should Know About’ from WebGnomes. Great stuff. As always, please leave recommendations for all those hundreds of things I’ve probably missed in the comments. Enjoy!

Further Related Reading

 

Search Engine Optimization (SEO) for Musicians (Ryan Tanaka)
SEO for Musicians Who Feel Like They’ve Been Left Behind (CD Baby)
SEO for Musicians: Understanding Search Engine Optimization and How It Leads to Sales (CD Baby)
SEO For Bands: Tips to Use Google to Increase Fans and Book More Shows (LinchpinSEO)
SEO For Musicians: Handout PDF  (Music Marketing Manifesto)
A Musician’s Guide to Search Engine Optimization (SEO) (DiscMakers)
Link Building Guide: 26 methods to help boost your search engine rankings in 2012 (Dave Cain)
SEO, Why You Are Doing it Wrong (Search Engine Watch)
The Power of Keywords (SEO Book)
Five Common SEO Mistakes (and Six Good Ideas!)  (Google Webmaster blog)
Free SEO Advice & Marketing Tips for the Music Industry  (SEOMoz)
Some Key SEO Tips From The Top (Area239.com)

The Complete Pinterest Guide For Power Users

    OK, so you’ve fallen for all the Pinterest hype and you’ve signed up and got started, now what? I hunted down some of the better resources, tools and how-to’s from the interwebs and sorted through the avalanche to target the best and most useful that’ll help you get the most out of your Pinning.  Just in case you’ve been slacking, here’s the official FAQs page  if you’re still playing catch up.

The Buzzsonic Music Industry Pinboard on Pinterest

 If you want to know how musicians and labels are using Pinterest you can see some great examples of execution via features at Read Write Web,  Hypebot,  MTV Hive,  Metablocks,  Make Use Of  and Billboard.

Also another more recent addition to the visual pinboard is the ability to directly pin tracks from Soundcloud. I added one of my own here.

 

99th Floor Elevators on Pinterest via Soundcloud

Soundcloud Unmutes Pinterest

“Pinterest is completely visually driven. Unlike other social networks that are focused on what you’re doing right now, Pinterest concentrates more on what you want to be, where you want to go, what you want to build in the future”. Thought  Matrix

First Things First. Tune Up Those Images

One of the main things to remember, and one of the ‘rules’ you should  stick by is the (my label!)  attribution  etiquette rule, that is, giving credit to where you  sourced that pinned image from. That means it shouldn’t be as lazy as doing a Google image search and lazily pinning what you find from the search giant. Credit the source!

Mashable recently published  ‘How to Make Images Stand Out on Pinterest’  which has a great infographic on how best to present your pinned images and optimise them for everyones benefit.

Pinterest Image Optimisation

Pinterest Image Optimisation

Pinterest Browser Extensions & Plugins

A  browser plugin (for Chrome) I swear by, which streamlines my image searching ten fold (at least) is the Tin Eye reverse image search tool, which works by adding an extra search option when you right click on any image in your browser. Click search and off it goes to find alternate sources and sizes of the image you’re looking at.

Pin Search is another simple but extremely useful browser plugin which adds an extra button onto the Pinterest page you’re browsing. ‘Search’ appears underneath the default three options of Repin, Edit and Comment when you hover over an image in Pinterest, zipping off to search Google images to dig out more options on the image you’re interested in.

I always try and remember to click through directly to the source of the pinned image before re-pinning just to make sure it doesn’t take me off somewhere it shouldn’t  (spammy framed redirect-affiliate links was a recent experience).

The Pinterest Pin It button (from Shareaholic) is another essential I use daily and if there is something sleeker and more feature packed, I have yet to stumble across it. It does what it says on the tin, “the easiest way to send images from any website to your pinboards”. Either click the button or right click on the image. Simple’s

One more on the Pinterest browser plugins that I use.  Share As Image Pro (until recently known as PinAQuote) lets you highlight text anywhere on the web and easily convert it into an image and post as a nicely coloured Pin. So, good for all those classic inspirational quotes and snippets of wisdom we all love so much. The ($2.99) Pro version lets you customise the text and background colours you pin. Worth it.

Share As Image Pro Browser Plugin

Share As Image Pro Browser Plugin

There’s an increasing amount of Chrome browser extensions for Pinterest and you’ll find all the official Pinterest tools on the Goodies page. These include a simple browser bookmarklet, follow and Pin It buttons for websites and the official iOS Pinterest App.

Calculate Your Pinfluence !

This is probably as irrelevant as Klout scores (CNN Money had a piece called ‘ Why Klout scores are possibly evil’ last year) but Pinreach is actually a quite useful mixture of ‘influence’ and analytics. The fledgling service analyses your popular boards by using repin numbers and shuffles the data from your boards via repins, likes, followers, pins and comments. You can also get data on your most popular repins.

Its great for gaining some quick insight and stats as to what is working best on your profile and for calculating which board needs more work.. You get a PR (Pinreach) score out of 100 (much like Klout) though I found Pinreach to be of much more  relevance  than Klout.

Pinreach Pinterest Analytics

Pinreach Pinterest Analytics

If you want to get more indepth on the analytics and what traffic Pinterest is sending to your website, Mashable have a very useful guide on How to Track Traffic From Pinterest in Google Analytics.

Pinerly I haven’t yet got access too, but Mashable have  (natch) and it ploughs a similar furrow to Pinreach but with more onus on running Pinterest marketing campaigns.  Pinpuff is another of what they’re calling Pinfluence tools, along the lines of Klout, with the promise of ‘pinperks’ but other than that looks very similar to Pinreach.

 Pinterest, Meet WordPress

Pinterest WordPress RSS Widget

When I last looked there was already 86 different Pinterest plug-ins for WordPress bloggers to add to their websites. Naturally, one will be enough for your site, which one depends on your own preferences but the majority of them simply give you the ability to display activity from your Pinterest account either in your sidebar with a drag n drop widget or via short codes, which let you add activity to pages and posts.

I looked and tried a few here on Buzzsonic.com and settled on the ‘Pinterest RSS Widget’ which enables you to display thumbnails of your Pinterest general feed (or a specific pinboard) in your sidebar and also the ability to add feeds to any posts and pages using short-codes.

Pipped into second place was ‘Pinterest Pinboard Widget‘ which displays some very nicely laid out thumbnails in your sidebar of your activity but unfortunately (as yet) no ability to display from specific pinboards which was the clincher for me. If you just want to display action from all your boards in one neat looking display this is the way to go.

‘Pretty Pinterest Pins’ was my weapon of choice initially but display size options were limited with no thumbnail square option which meant the pins took up much more space in the sidebar. Other than that it allows you to choose from specific pinboards, item count etc.

The neatest (at least for me here) social sharing WordPress plugin at the moment is Digg Digg, which gives you several options to share content, including ‘Pinning’. You can display buttons above or below content or choose the floating social sharing bar (which you can view next to this post). Similar to the one used by Mashable no less. Easy to set up, modify and looks great.

One service I nearly missed but stumbled on via Make Use Of minutes before finishing this post is Pinstamatic which is an insanely useful shortcut to posting things directly to any of your Pinboards. You can add website screenshots direct from a URL, post quotes, sticky notes, tracks from Spotify, your Twitter profile and a bunch more. Insanely addictive.

Pinterest, Where’s The RSS?

The Sociable  have a great guide on how to pull in RSS feeds from specific Pinterest Pinboards so I wont ramble on repeating what they’ve done so well.

” Following a specific board created by a user via RSS is less obvious. If you visit a user’s Pinterest Board you’ll see that there are no links to subscribe to that board’s RSS feed. But you can still generate a feed for it. To do this, first open the board (e.g. Felicia Day’s Geekin Board), then, Remove the last “/” from the URL and add .rss – your end URL will look like http://pinterest.com/feliciaday/geekin.rss ” read the full post at The Sociable…

12 More of the Most Useful Pinterest Articles from this Year

13 ‘Pinteresting’ Facts About Pinterest Users:Infographic (Mashable) Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+.

Shopify Survey: Pinterest Users Spend 2X More (PinnableBusiness.com) Ecommerce store platform Shopify just released numbers on the profitability of Pinterest for their shop owners. They looked at over 25,000 Shopify online stores to see how Pinterest drives sales. The results are dramatic.

The Ultimate Guide to Mastering Pinterest for Marketing (HubSpot) As with any hot new social network that comes onto the scene, marketers are chiming in with, “Can I use it for marketing?” “…and, how?” The short answer? Absolutely. The longer answer? Read on to find out how.

20 Awesome Tools Which Will Have you ‘Pinteresting’ Like a Pro (The Next Web) With such an active community, it’s no surprise that there are a ton of other interesting tools, apps, and sites which aim to enhance the Pinterest experience beyond the Follow Button and Pin It button which can easily be installed on any website.

Proof That Pinterest Drives Sales, And Its Fans Spend Big (Fast Company) Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.

16 Ways Educators Can Use Pinterest (Infographic) (Mashable) OnlineUniversities.com have put together an infographic, which details how teachers can use Pinterest to organize lesson plans, distribute curricula, collaborate with other faculty, and even encourage student participation.

56 Ways to Market Your Business on Pinterest (CopyBlogger) Think those inspiring vision boards don’t result in referral traffic to websites and blogs? Think again. In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.

Infographic of the week: Pinterest Marketing Strategies (Populate Digital) The infographic gives you 64 marketing tips and tactics that you can apply to your Pinterest account now, to help give you a head start.

Pinterest Marketing Tips & Tricks to Drive Targeted Traffic(Search Engine Watch) Having little experience beyond personal playing around on it, my view was that Pinterest was shaping up to be a fun toy, but had little value for marketers. Of course, I love to be proven wrong when someone can bring the numbers to back up their experience with a new “toy.” Steve Gerencser from Steam Driven Media did just that.

How local businesses can do research and gain an edge with Pinterest (SmartBlogs.com) Sure, it’s easy for big brands such as Whole Foods to be successful but what about small and local businesses? The good news for local businesses is that Pinteret’s search feature makes it incredibly worthwhile for local businesses to be on Pinterest.

Why Online Marketers Better Get An Interest In Pinterest, Fast (Forbes) A few months ago I wrote of the need for brand managers to get “pinterested” due to the fact that women, AKA the one responsible for the majority of household purchase decisions has “developed an affinity for the latest and greatest social media platform.” It would also appear that those in the e-commerce world better also get “pinterested” if they have not already.

The Ultimate Pinterest Guide for Your Online Store (Shopify) The whirlwind of excitement that surrounds Pinterest provides online store owners a great opportunity to leverage it’s popularity (and overall awesomeness) to bring attention to their online store. Whether you’re already setup on Pinterest or you’re a complete newbie, this is a guide that will teach you the basics, and also help the more experienced pinners get the most from this popular social media platform.

Happy Pinning!

And don’t forget to connect with me on Pinterest OK and dig into some of my most popular boards too: Social Media, SEO & Digital Marketing  and the Buzzsonic Music Industry Board for starters.

Follow Area239.com on Pinterest

How to Become a News Ninja Using RSS

RSS has been much maligned of late but still remains one of the easiest and most convenient ways of keeping in touch with breaking news and subscribing to new content on your favourite websites and blogs.

My Overworked Google RSS Reader

Social Media Today, summed up RSS very well here: “using RSS in combination with Google Reader can be a very powerful option if you do content curation or disseminate information to a determined audience. I use RSS very actively as my primary channel for receiving information instead of having to remember every site I have to visit every day to get news.”

RSS Still A Killer App

There has been talk that Twitter and Facebook are replacing RSS as a key broadcaster of news, but thats something of an over statement, RSS is still a key app for me as I curate/read an extensive array of news feeds daily and Twitter is still way too ‘noisy’.

Subscribing to a specific RSS feed in Google Reader is still the best way, at least for me, to stay on top of any key developments in my field of  choosing and certainly in the Music Industry, Tech and Social Media field there isn’t a key name out there that isn’t blogging and syndicating that blog with an RSS feed. Fact.

RSS enables me to skim hundreds of article headlines in minutes enabling me to click only on those that are of key interest to me. This would highlight the importance of writing those killer article titles too!

My RSS Toolbox of Choice

I use the Chrome browser pretty much exclusively these days and there’s a couple of browser extensions I use that enhance my usage of RSS and my content curation in general.

RSS Subscription Extension adds one-click subscription to your toolbar and shows the familiar orange RSS subscription icon when a RSS feed is detected on the website you’re browsing making it an easy click and go to subscribe to a feed.

Postponer Manager is a pair of extensions that add extra function to Pocket (aka Read It Later). The Postponer Adder adds an icon next to every article in your Google Reader to add it to your reading list.

So, if you’re short on attention span or time you can simply click on the Adder icon next to the article you’re interested in, in your reader and the post will be saved automagically on your Pocket page for you to return to and read at leisure. Lifesaver! Sign up free here.

Postponer Adder Chrome Extension

Postponer Adder Chrome Extension

Feedly is basically a news curation plugin of sorts and syncs with your Google Reader to become your ‘Social News Reader’. Basically it does what services like Paper.li and Twylah do to your Twitter feed, turns them into personalised newspapers from content you’ve collected yourself (in this case from your collection of RSS feeds).

My Social Media RSS Feeds via Feedly

My Social Media RSS Feeds seen thru Feedly

You can use Reeder iOS app to sync your Google Reader account to your iPhone or iPad too.  For more tips there’s a great post from last month at Lifehacker that digs around for resources to customise your Google Reader experience here: ‘Supercharge Google Reader with Styles and Extensions’.

I’ve kind of moved away from desktop RSS readers simply because my reader is so busy it was using 70% of system resources at times and slowing everything else down! Not everyone is an ‘info freako’ like me and if you do want to read offline too then Feed Demon is about as good as it gets and syncs with Google reader too. Brill.

Your OPML Starter Kit!

Acronyms you’ve never heard of? We got em! OPML is, in laymans terms is a portable data format with  the most common usage being to exchange lists of web feeds between web feed aggregators. So.

Here’s a quick and easy lesson in how you can use it to move your collection of feeds around (or indeed back them up). I try and export my list of feeds from my Google Reader account monthly at least, then if for some (unlikely) reason my reader settings get corrupted I can simply re-import my original list.

To export your OPML list of feeds (which is actually a very small text file so its quite practical to share via email) in Google Reader go to Reader Settings, then the Import/Export tab then right click and download under OPML download (natch!).

Downloading your RSS feeds as an OPML file in G Reader.

If you have a specific category and want to grab just that collection of feeds, you’d click on the subscriptions title then ‘Folder Settings’, scrolling down to ‘Create a Bundle’ then save. You can see my collections below with several sharing options.

You can grab the OPML and download, email to your friends, get the HTML to post your collection as a widget in your blog or simply add the bundle as a link on your website.

RSS Bundles in Google Reader

Getting Started With Stuff to Read!

Lets assume you already have a Google reader account (and if you use GMail then you do). Here’s three OPML (XML) files for you to download from my own RSS reader account.

Search and SEO (right click and save as..) 36 different feeds,
Social Media  30 different feeds
WordPress  21 different feeds

After you’ve saved one or all of the files, fire-up your reader of choice and go to reader settings, then Import/Export and it’ll ask you to import your subscriptions, select an OPML file>Choose File>Upload and done. You’ll now see your categorised folder in your reader and you have more to read now than you can possibly manage!

Do comment below if you use any particular reader, RSS tool or browser extension that hasn’t got a mention here (and there is many!).

 

Related Reading

Supercharge Google Reader with Styles and Extensions (Lifehacker)
RSS is dead… long live RSS! How to replace your Google Reader shared feed (SocialMediaToday)
Replacing your RSS reader with Twitter + Hootsuite (ItsWorthNoting.com)
The War On RSS (Vambenepe.com)
Will Twitter Replace RSS? (Twitip.com)

People Click The Strangest Things….

I knew that charity shops were doing a great trade in old vinyl, Domino Records have even had Arctic Monkey’s exclusives via the Oxfam store, but I was quite taken aback at the flurry of activity from this Tweet:

[blackbirdpie url=”https://twitter.com/#!/Buzzsonic/status/192159967460073472″]

The RT’s continue to accumulate and after an  hour the link (using Bit.ly analytics) had already got 165 (and rising) clicks. Well, obviously those aren’t server melting stats but an eye opener for me as to what you’d think was ‘link bait’ and what actually is!

bitly-oxfam-vinyl-store

Related Reading

Charity Shop Vinyl Challenge Pt2 (Sabotage Times)
Generation Why (Oxfam)
Shop the Beatles at Oxfam (Oxfam.org.uk)
Charity Shop Classics (Mixcloud)

 

How To Follow an Interesting Twitter Conversation (On One Page)

An interesting question. I posted this Tweet

[blackbirdpie id=”191088423925317633″]

from @Mark_Mulligan which had a bunch of responses which involved a lot of clicking and timewasting if you’re reading via Twitter’s web page. A quick search via the Goog came up with 445 million possibles but thankfully Brad McCarty at TheNextWeb hit paydirt with the top result, a useful run down on ‘how to follow a Twitter conversation’.

Which basically lead me to Aaron’s Twitter Viewer where you add that long number at the end of the Tweet URL and bingo, you get this:

Aaron's Twitter Viewer, helped Buzzsonic view a twitter conversation

  How cool….

EDIT..

I noticed the conversation on Aaron’s app seemed to get cut off along the way so I’m continuing my search. I tried Twitter’s own search using my user name but that sends back the flow from all interaction including none related streams.