Archive for the "Social Networks" Category
Apr21

Some Simple Branding Hacks To Supercharge Your Social Media URLs

Posted at 10:47 PM • One Comment

I remember trying to design one of those flash pro-looking Twitter backgrounds where you list all your social media profiles in a box in the top left hand corner. You know, like all those MLM ‘gurus’ have. I gave up.

But it did bring attention to a couple of things for me. I noticed that not all my social media profiles are blessed with URLs that fit in with my ‘social profile’ (or, branding if you like) and my Facebook URL is particularly unruly. (As is everyone elses!)

So I took five minutes to login to my website management software and using the sub domain feature added a couple of new subdomains under buzzsonic.com. Then I pointed them to my social profiles. So……

www.facebook.com/profile.php?id=528551668 becomes www.facebook.buzzsonic.com and my Linkedin profile goes from www.linkedin.com/in/fusiarski to: www.linkedin.buzzsonic.com  And so on. Typing in the shorter name takes you directly to the long one.

What you need. 1.Your own domain name 2. A webhosting account 3. A few minutes.

Its all done using a simple trick using sub-domains and URL re-directs.

CPanel online webhosting management software

When you get a webhosting account you’ll get an online control panel that goes along with it to admin things like file uploads, email accounts, database stuff, installs and other geeky stuff. I think the two most popular web control panels are probably Plesk and CPanel. If you use Plesk you probably hate CPanel and visa versa. Its kinda like the Mac vs PC thing but even more nerdy!

But anyway. CPanel is my weapon of choice. There are several other control panels you may use but they all kind of do the same thing. So these steps should be similar on any software.

To set-up a sub domain login to your control panel (and there’s a live demo of CPanel here if you want to check it out) and head for the subdomain area.  First thing to do is to head for the sub-domain admin area. Its a simple task of adding your subdomain of choice.

CPanel online webhosting management software

So for example I added facebook.buzzsonic.com. Then added my lengthy default Facebook URL. So. What happens is simply that you (or anyone from now on!) types in your new shiny short Facebook and off it goes to the crappy URL that Facebook gives you!

Just follow the process for any URL you want to point to. I’ve actually seen people use one of those URL shortening services to hide their long Facebook URL. This looks way better.

Related Reading

URL Redirection (Wikipedia)
A Bloggers Guide to Branding With Social Media (ProBlogger)
100 Personal Branding Tactics Using Social Media (ChrisBrogan.com)

Mar3

Keeping Every Fan Happy Through Communication

Posted at 10:30 PM • 3 Comments

Being in a band, your time is very important. If you are an indie musician your day-to-day can possibly consist of a day job or school, then you need to make time for songwriting, recording, Myspace-ing, Tweeting, booking shows, editing video and fending off e-mails and other online networks. Knowing that your time is important, it is easy to brush off the fans, especially the ones that you do not see everyday, week, month, year or even, ever. That does not mean that they are not important.

Now more than even your fans are vital to your success. They are the ones that dictate your income. You NEED to keep them happy. There is no excuse, no communication gaps or barriers stopping you from developing relationships with every fan that wants one.

Keeping Every Fan Happy Through Communication

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Jan25

Music Industry and Twitter, A Round Up

Posted at 11:02 PM • 5 Comments

I’ve been using Twitter ‘seriously’ (I’m not sure how you measure that) for a few months now but I was a slow starter as I previously mentioned here.

I think at first the problem for me is that it just seemed like it was going to be another web 2.0 novelty that’d I’d quickly tire of and abandon after a while. I did abandon my Twitter profile leaving myself hanging with less than ten followers and half a dozen posts.

Not for the first time, I was wrong. There are just so many tech and music people ‘twittering’ it kind of reminds you of all the Google euphoria when the search engine was so ubiquitous that ‘to Google’ became a verb.

buzzsonic-twitter

What helped me a lot was seeking out the help of a bunch of people that did ‘get it’ by searching Google (as always). I thought I’d gather together a bunch of the best online blog posts and articles that I found in my research.

How To Use Twitter For Music Promotion (About.com) Twitter.

About.com Music Careers writer Heather McDonald is always very concise in her writing, unlike me. Once signing up for Twitter Heather recommends, “looking for fellow music types. Music fans, journalists, artists, labels, etc – these are the people you want to follow you.” She continues.

“Twitter can be a great way to not only keep fans informed about your news but it can also make them feel closer to the whole process when you tweet about things you’re working on as you’re doing them. The trick is not to go too far and overload people.”

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Mar22

YouTube vs MySpaceTV vs Facebook Video Promotion

Posted at 2:54 PM • No Comments

I recently got hold of a copy of a promo video for one of my tracks from the mid 90s, the 99th Floor Elevators “Hooked”.

I was eager to get a copy of the video, which saw some MTV airtime in Europe, simply to use it as another online tool to promote my dance tracks which have recently been enjoying something of a revival in the UK with a series of new dance mixes.

Anyway, I posted the video on MySpaceTV, YouTube, Facebook and Last FM and it was interesting to see the difference in quality of the video stream and also the feedback reaction.

For a start most people associate online video sharing with YouTube, no ifs and buts about that one and that seems to be reflected in the amount of page views and feedback of my promo video, comparing the four services.

I’m pretty sure most people are still not fully aware that Facebook have branched out into MySpace territory with its Facebook Music spin-off and MySpaceTV has a while to go before it gets similar eyeballs to YouTube.

The difference is noticable (at least using this video as an example). The ‘Hooked’ – 99th Floor Elevators video so far has 2095 views on YouTube vs. 80 on MySpaceTV. The video was posted within twenty four hours on each service.

There does seem to be a noticeable quality difference though, with MySpaceTV winning quite easily with a noticeably superior quality stream compared to YouTube.

Though there is a settings change mentioned here to up the default YouTube stream quality. Facebook have a bigger pixel stream though on the downside there is no embed code like the other sites, just an email link to send the video link.

Related Links

Social Impact of YouTube (Wikipedia)
YouTube The King of Video Sharing? (Mashable.com)
List of Video Sharing Websites (Wikipedia)
New YouTube Developer Tools…..(Wired.com)