My blog posts at Buzzsonic have been buried of late by my daily Twitter feed but to highlight some of my most popular posts I used a neat little service called BridgeURL, which is an insanely simple (and useful) idea to string a bunch of related posts, URLs or related research ideas together as a slideshow.
I’ve used it as an example here to showcase some of my most popular posts here at Buzzsonic.com to save readers having to wade thru pages of Twitter digests.
I’ve pretty much neglected the comments area on this blog, probably because there was never much activity. But as the blog starts to pull in more readers this year there’s been more feedback and I was beginning to realize how crap the default WordPress commenting system is. Ideally I was looking for a plug-in that offered threaded commenting to keep the conversation flow more fluid and easier to follow.
I’d seen Disqus on a few other blogs but was unaware of the speed and efficiency of this neat little WordPress plugin.
In about half an hour I’d downloaded the plug-in, installed it and set it up. The other really neat feature is that Disqus will import all the comments already on your blog. It makes it more user friendly with its threaded commenting.
Its also integrated with the option to include Facebook Connect so people can comment using their Facebook login details rather than having to go through the new sign up process just to comment. Will have to see how much, if any difference this makes, but whatever, am really loving this set-up right now. Highly recomended.
I remember trying to design one of those flash pro-looking Twitter backgrounds where you list all your social media profiles in a box in the top left hand corner. You know, like all those MLM ‘gurus’ have. I gave up.
But it did bring attention to a couple of things for me. I noticed that not all my social media profiles are blessed with URLs that fit in with my ‘social profile’ (or, branding if you like) and my Facebook URL is particularly unruly. (As is everyone elses!)
So I took five minutes to login to my website management software and using the sub domain feature added a couple of new subdomains under buzzsonic.com. Then I pointed them to my social profiles. So……
www.facebook.com/profile.php?id=528551668 becomes www.facebook.buzzsonic.com and my Linkedin profile goes from www.linkedin.com/in/fusiarski to: www.linkedin.buzzsonic.com And so on. Typing in the shorter name takes you directly to the long one.
What you need. 1.Your own domain name 2. A webhosting account 3. A few minutes.
Its all done using a simple trick using sub-domains and URL re-directs.
When you get a webhosting account you’ll get an online control panel that goes along with it to admin things like file uploads, email accounts, database stuff, installs and other geeky stuff. I think the two most popular web control panels are probably Plesk and CPanel. If you use Plesk you probably hate CPanel and visa versa. Its kinda like the Mac vs PC thing but even more nerdy!
But anyway. CPanel is my weapon of choice. There are several other control panels you may use but they all kind of do the same thing. So these steps should be similar on any software.
To set-up a sub domain login to your control panel (and there’s a live demo of CPanel here if you want to check it out) and head for the subdomain area. First thing to do is to head for the sub-domain admin area. Its a simple task of adding your subdomain of choice.
So for example I added facebook.buzzsonic.com. Then added my lengthy default Facebook URL. So. What happens is simply that you (or anyone from now on!) types in your new shiny short Facebook and off it goes to the crappy URL that Facebook gives you!
Just follow the process for any URL you want to point to. I’ve actually seen people use one of those URL shortening services to hide their long Facebook URL. This looks way better.
Related Reading
URL Redirection (Wikipedia)
A Bloggers Guide to Branding With Social Media (ProBlogger)
100 Personal Branding Tactics Using Social Media (ChrisBrogan.com)
Being in a band, your time is very important. If you are an indie musician your day-to-day can possibly consist of a day job or school, then you need to make time for songwriting, recording, Myspace-ing, Tweeting, booking shows, editing video and fending off e-mails and other online networks. Knowing that your time is important, it is easy to brush off the fans, especially the ones that you do not see everyday, week, month, year or even, ever. That does not mean that they are not important.
Now more than even your fans are vital to your success. They are the ones that dictate your income. You NEED to keep them happy. There is no excuse, no communication gaps or barriers stopping you from developing relationships with every fan that wants one.
I’ve been using Twitter ‘seriously’ (I’m not sure how you measure that) for a few months now but I was a slow starter as I previously mentioned here.
I think at first the problem for me is that it just seemed like it was going to be another web 2.0 novelty that’d I’d quickly tire of and abandon after a while. I did abandon my Twitter profile leaving myself hanging with less than ten followers and half a dozen posts.
Not for the first time, I was wrong. There are just so many tech and music people ‘twittering’ it kind of reminds you of all the Google euphoria when the search engine was so ubiquitous that ‘to Google’ became a verb.
What helped me a lot was seeking out the help of a bunch of people that did ‘get it’ by searching Google (as always). I thought I’d gather together a bunch of the best online blog posts and articles that I found in my research.
How To Use Twitter For Music Promotion (About.com) Twitter.
About.com Music Careers writer Heather McDonald is always very concise in her writing, unlike me. Once signing up for Twitter Heather recommends, “looking for fellow music types. Music fans, journalists, artists, labels, etc – these are the people you want to follow you.” She continues.
“Twitter can be a great way to not only keep fans informed about your news but it can also make them feel closer to the whole process when you tweet about things you’re working on as you’re doing them. The trick is not to go too far and overload people.”
I mentioned the free music as viral marketing thing in an earlier post and thought I’d expand on it here.
I’ve just uploaded a bunch of some of the earlier versions of the 99th Floor Elevators, ‘Hooked’ for free download via MiniNova distribution. Think of it as an experiment to see if this has any effect on raising the profile of the 99th Floor Elevators in expectation of new material later this year and newer remixes of ‘Hooked’ also coming from Suesse Records.
Its all packaged as a Torrent and you’ll get five remixes and the original promotional video of ‘Hooked’ that was broadcast on MTV way back when. You can see the video on YouTube (see Elevators blog post here).
The audio files are all 192kbps MP3′s and the mixes included are:
Hooked Classic Remixes
Tony deVit Classic Trade Remix. This was the one that really made things fly for the 99th Floor Elevators, taking the humble white label original mix and stretching it into a near ten minute arms in the air club monster. Much credit must be given to Tony’s low profile engineer/co-producer Simon Parkes.
Originally a national top 30 hit in the UK before being re-issued as part of a Tripoli Trax double twelve inch remix package.
KillerHurts Remix. DJ James Nardi and production partner Julian Dwyer, took chunks of inspiration from the OD404 and Pete Wardman remixes, added their own nails and came up with probably the perfect hard-house mix ever. Available on one sided 12 inch too if you’re lucky enough to find one.
Paul King Remix. Paul basically re-invents/updates the TDV mix for the 21st century with a monster synth riff from the Gods 2.30 minutes in that’ll have arms reaching for the sky. Previously available only as a very hard to find one sided 12inch white. Over nine minutes long.
OD404 Remix. Possibly my personal favorite mix and one I never tire of. Managed to take a Euro house gay anthem and turn it into the Prodigy with kick drums. Awesome.
Phlash Pop Edit. Only ever seen on a very limited release Tripoli Trax white label vinyl 12 and later on a CD single. Phlash! were ex-Tripoli A&R guy and DJ Steve Hill and engineer Mick Shiner (aka Nylon) and if you like your dance bouncy and radio friendly this is the version for you. Infectious stuff.
If you prefer the traditional route of MP3 download then you can grab each MP3 on my Drop.io page where you can either stream or download each track before deciding on the Torrent option.
I use and recommend UTorrent for my Torrents. Its less than half a meg download and spyware free. Install if you don’t already have a Torrent client.
Go to the ‘Hooked’ Torrent download link here. It’ll automatically open your Torrent client and you’ll get a pop up box so you can select which mixes you want and which you don’t want, if you don’t want the whole bunch. Click OK when you’re done and that’s it.
The files are very well seeded (well over 100 seeds as I write) so it’ll take something like 15 minutes to download the whole 74mb collection, depending on your connection speed. There’s a U Torrent beginners guide here and details on MiniNova Torrent distribution here if you’re considering getting some of your own tracks out and about ultra quick.
I uploaded the Hooked files to Mininova lunch time yesterday, by the time I’d left work five hours later Google had already indexed ’99th Floor Elevators Torrent’ and it was being seeded by users. A day later the package has over 100 seeders which means excellent download speed and availability.
Related Links
Mininova Content Distribution (Mininova.org)
Hey Content Producers, Get In The P2P Torrent Cloud (Lx7.ca)
Embracing The Torrent Of Online Video (BBC)
Thoughts On BitTorrent Distribution For A Public Broadcaster (NRKBeta)
Why You Must and How to Implement a Free Song Strategy (UnsprungMedia.com)
I’ve been blogging erratically since 2004 but find it hard to maintain enthusiasm and to find inspiration on a consistent basis. My blogging ‘career’ has kind of been like my music career in as much as I find it a waste of time just blogging/releasing music just for the sake of it. Its nice to at least try and be profound.
The other thing that has got in the way is my nine to five job (I envy those who manage to write full time) and more often than not, other online distractions and social media. I spent a stupid amount of time trying out every social network going, falling out with them, then jumping onto the next band wagon.
Twitter, blogging and networking on steroids
I was trawling my over loaded RSS feed reader of choice (FeedDemon for the desktop, Google Reader for the web and just to make sure Sage, in Firefox) and came across a J. Angelo Racoma blog post on Blog Herald, ‘Don’t Give Excuses, Just Blog’ , in the post Racoma writes, ” The point is that if you’ve been busy, then you shouldn’t have to explain yourself. Just write. Just publish. Just blog.”
And he continues, ” But then the deeper issue is that the fact that you haven’t been blogging lately probably means you’ve lost interest or focus in your blogging. The solution here is to set a schedule and stick to it. Find a good pace, so you won’t have to force yourself to write when you aren’t at your best. If you can publish one good post per week, then do so. Quality trumps quantity. But regularity is important, too.”
Coinciding with reading that I’d just started using Twitter again. I’d signed up for Twitter probably six months ago used it for about three days and jumped ship and dismissed it as another web 2.0 novelty. Until my interest was re-tweaked by all the web chatter on the micro blogging format, seemed just about every big name in the blogosphere was using it and using it daily.
Going back to my forgotten profile I started to write about things I’d found online and things I wanted to share, things that gave me inspiration. I spruced up my background wallpaper using one of the many custom profilers (a new cottage industry not seen since MySpace ‘peaked’ a while back). And bingo. You know what I suddenly got it. My followers blossomed from 5 to 105 (and continues up) and it suddenly became clear that Twitter was like the networking perfect storm. On steroids.
What makes Twitter even more persuasive is the sheer amount of tools, online and desktop apps, WordPress plugins and hyper active community available. There is just no way I can get bored with this one. Its like one of those old hyper-active forums I used to hang out at but more addictive, faster and simpler.
So, with the inspiration I gathered from Twitter, I’m taking part online again and for me Twitter is all about taking part, sharing and grabbing snippets of wisdom and blogging leads. If you’re like one of those kids who used to share mixtapes, Twitter is kind of like that but sharing online inspiration instead. Most of the time. I’m learning to sweep aside those, “I’m just making some toast” type posters!
What I’m Using
I’m still getting into the swing of things and don’t really understand this # hashkey business yet but right now I’m using two desktop Twitter clients, Tweetdeck and Twirl. I can also tweet using my IM aggregator Digsby. I use Twitter Tools and TwitMe on my blog and have been playing around with various web based helpers and add on’s like Mr Tweet, Twitpic, Twitterfeed , TwittyTunes and TwitterCounter.
Twitter is a fantastic marketing tool, a terrific way to spread your message to many people at once, in an instant. But to do that, you need to build a following, you need to “find” other people who will, in turn, find you interesting enough to follow.
Related Resources
Developing Your Twitter Muscles (TwiTip.com)
Construct Your Own Top 10 Must Follow List As It Relates To Your Own Niche (TwiTip.com)
Finding Twitter Stars (KeithHopper.com)
How To Use Twitter For Music Promotion (About.com)
Can Twitter Be Used For Music Promotion (14Sandwiches.com)
7 Reasons Why Everybody In The Music Industry Should Try Twitter (Midemnet Blog)
Musicians Twitter Roadmap (MusicThinkTank.com)
Twitter on Mashable (Mashable.com)
Here’s a really useful widget for people with blogs or multiple memberships at social networks, bookmarking sites and the like. If you’re like me you probably have profiles at a bunch of different websites, Flickr, MySpace, Digg, YouTube and such. With ShowYourself you can combine all your profiles on the web into one neat looking widget that you can put on your blog, your MySpace page or anywhere on the web.
With developer Dustin Bachrach’s app you type in your usernames for the sites you use and clear the checkboxes for those you don’t. The ShowYourself widget-builder lists around two dozen popular destinations, from AIM to Last.fm to YouTube, and you can easily add others.
Via Lifehacker.com
Related Links
Yahoo Widgets (Yahoo.com)
WordPress Widgets (WordPress.com)
A lot of fuss yesterday caused by a sensationalist Guardian headline “YouTube Overtakes MySpace”. Writer Mark Sweney writes:
“YouTube has established itself at the top of the league of the new generation of community websites by becoming even more popular than MySpace, according to research.
The video sharing site has taken a 3.9% share of global internet visits a day compared with 3.35% for MySpace, according to internet analysis company Alexa.”
What the article fails to tell readers is that the figures were taken from the small percentage of Internet Explorer users who have the Amazon owned Alexa toolbar installed on their browser, hardly an exhaustive user demographic. A fact only Mashable and GigaOm seemed to notice.
Related Reading
YouTube vs MySpace (GigaOm)
YouTube Now More Popular Than MySpace (Mashable)
Who’s Video Is It Anyway? (BusinessWeek)
YouTube Is World’s Fastest Growing Website (Mashable)
MySpace’s Trip to the Top (Slashdot)
Nothing new here I guess. Another frustrating time for anyone trying to access their MySpace page over the weekend with a series of outages for the ‘world’s busiest web property’.
The problems continued over the weekend into Monday morning where the site seemed to be completely down. I understand the problems of trying to scale to a user base so massive (between 45 and 80 million users depending on who you listen to) but still it all seems very shoddy when you consider the money floating around here. When was the last time Google or Yahoo was unusable?
Related Reading
MySpace Closed After Power Outage (BBC News)
MySpace Down Due to Power Outage (Digg)
Power Outage Knocks MySpace Offline (Netcraft.com)
