Now I’ve used the word ‘music industry’ here to encompass anything connected to digital music stuff, music 2.0, social media, whatever you want to call it. Truth is, the keyword today is convergence.
But if you’re struggling to come to terms with new terminology, new technology and new services I did a comprehensive scan of resources you can print out on PDF that’ll really set you up with an information boost if you’re playing catch up and haven’t got the time to dig around.
There’s some fantastic resources out there and some inspirational writers like Seth Godin, Andrew Dubber, Gerd Leonhard, Derek Sivers and even digital distributors Tunecore all offer some brilliant insight and the best news is its all out there for you to grab free as a bird. And legal too!
Promotion
Music Industry Survival Guide. This compact guide from digital distributor Tunecore crams a lot into its 30 pages covering college radio promotion, iTunes promotion, street marketing, music discovery, mp3 blogs and press and media tips. Some people actually charge for this stuff. There’s seven PDF guides from Tunecore including a vinyl 101 for bands/artists wanting to press up vinyl records.
Their other guides cover mastering, publishing, copyright and mixing.
Mastering The Music Website Cycle. EasyB.com make e-commerce software for artists to sell music direct from their own websites. The handy 36 page guide goes into some detail on how to make and manage a successful music download website. They draw up a checklist of plans for structure, content and design. Again, some great pointers for many who may find the task a little daunting.
The Leading Question-Voice Of The Fans. This survey undertaken by UK digital music industry company Musically was aired at Midem this January. 1300 music fans were questioned across the USA, UK and France.



















