Hit Singularity have a great article on how to market your band without having to spam MySpace. ’10 Fast and Free Strategies To Market Your Band (Without Resorting To Spamming People On Myspace)’, in it they highly recommend starting your own blog.
“In 2009 the single most powerful bloc of people in the music industry are music bloggers. If you are written up by 40 blogs then your album will sell twice as much as it would otherwise. Music blogs are a far more powerful promotional tool than MySpace.”
So says a study by New York University which you can download as a PDF here.
If you’re wanting a bunch of MP3 blogs to approach with a promo drive there’s a list of over a thousand MP3 and music blogs at aggregator Hype Machine.
The Buzzsonic.com blog runs on the latest version of WordPress, which if you didn’t already know is a beautiful piece of open source freeware. You can get one of these on a sub domain via WordPress.com or, better idea, you can host your own WordPress install on your own domain name.
First things first. Buy your own domain name (if you don’t already own one). I’m now using Google Domains, not just because its Google (they actually go through Godaddy anyway) but because the domain (a worthwhile spend of $10) comes preconfigured with Google Apps and email.
You’ll need a webhost next. We use Hostgator, simply because they’re very fairly priced, are reliable and more importantly have great support if something goes wrong. A lot of people make the fatal mistake of choosing a webhost on lowest price and then discover that the only support is via an email address that never gets answered. You get what you pay for.
A typical hosting account here will cost from around $5 to $13 for multiple domain hosting. Another important part of Hostgator’s (and many other hosts too by the way) service is that they use the online website manager CPanel which has a really great add on called Fantastico.
Fantastico is basically is a script auto-installer, so forget any messy FTP uploads of source code. A WordPress install is literally ninety seconds away.
For a more pro look you’ll need to add a nicer looking theme/template to change the WordPress default look. Thousands of freebies around, start here. We use one from the rather cool Design Disease.
The only other thing we did here was add a few plug-ins like Sociable, Social Homes Widget, the MyBlogLog and Last FM widgets. Most of the other stuff I’ve added using the built in WordPress text widgets which you can drag into the sidebars in the admin area.
And that’s it. Buzzsonic.com cost less than $20 to set-up, the only other cost is time and imagination.
Related Blog Promotion Resources
Fantastico!Installing WordPress in CPanel (Information Marketing Central)
NYU Researchers Study Music Blog Buzz (Coolfer.com)
Does Chatter Matter? The Impact of User-Generated Content on Music Sales (NYU-PDF Study)
Hype Machine Top Music Blogs (HypeM.com)
20 Tips For Pitching Bloggers (TheFutureBuzz.com)
5 Remarkable Things You Should Learn From Music (And How You Can Apply Them To Your Blog) (DailyBlogTips.com)
Tips For Starting Your Own Music Blog (Squidoo.com)
Hit Singularity (Hit Singularity)
100 Social Media Resources For Musicians (GenYRockStars.com)
Social Networks For Musicians (SocialNetworksForMusicians.com)