Category Archives: BitTorrent

Google Respond Within 24 Hours To My DMCA Takedown Notice

Its always exciting when an artist has a new release go public, but these days (and I’m old enough to have had vinyl/CD only releases in the 90s) its often tempered by the fact that the same day your release gets out it also appears on P2P networks and the endless pile of borderline legal filehosts. So, to try and keep an eye on things the first thing I do is sign up for Google alerts for new mentions of both my artist name, 99th Floor Elevators and the title of any new release, in this case ’99th Floor Elevators Hooked EP’.

99th Floor Elevators Hooked EP

Of course the very next day of my latest release I did my usual Google search query and although the Beatport (they had the exclusive option on the release for the first few weeks) entry was top of the SERPs, and my own 99th Floor Elevators MP3 page was second, queuing up in the majority of the results underneath was a swarm of outlets offering that very same release, free, most even showing the official MP3 artwork, one even having the cheek to use Beatports widget so ‘freetards’ could stream the tracks first!

First things first. I contacted the offending websites in the top 20 results (and this really is like playing whack-a-mole*) and issued DMCA’s (here’s a sample DMCA takedown notice), then I (for starters, I’ll be repeating the process today) filled in Google’s online DMCA takedown submission form with a sample of offenders from the top 10. Be aware that there is a separate process for YouTube.

Anyway, to cut a long story short the results from the first page that I had submitted to Google were gone less than 24 hours later. Bravo.

99th Floor Elevators issue DMCA takedowns to Google

Of course, the very same day those links that were removed were now being replaced by a whole host of new parasites (to which hopefully the same process will remove them as quickly!).

If you want to go through the same process yourself , read this piece from IP Watchdog, which will help you write a template DMCA notice to issue to individual websites (separate to filling in Google’s online submission form).

Sample DMCA Takedown Letter instructions. You’ll generally find that the file hosts are much less responsive than Google, if they respond at all, but issue them anyway. Then, get them removed from the Google SERPs. Start here:

Removing Content From Google (Google Help)

Related Reading

Safe Harbor Not Loophole: Five Things We Could Do Right Now to Make the DMCA Notice and Takedown Work Better (The Trichordist)
Google URL Takedown Requests Up 100% In a Month, Up 1137% On 2011 (Torrent Freak)
The DMCA is not an Alibi: The Googlization of Art and Artists (Music Tech Policy)
Pirate Bay block effectiveness short-lived, data suggests (BBC News)
Stock DMCA Letters (Plagiarism Today)
Game of Whack a Mole Continues as Big UK ISPs Block More Pirate Bay IPs (ISPReview)
DMCA Takedown 101 (

Torrent Distribution Experiment

I mentioned the free music as viral marketing thing in an earlier post and thought I’d expand on it here.

I’ve just uploaded a bunch of some of the earlier versions of the 99th Floor Elevators, ‘Hooked’ for free download via MiniNova distribution. Think of it as an experiment to see if this has any effect on raising the profile of the 99th Floor Elevators in expectation of new material later this year and newer remixes of ‘Hooked’ also coming from Suesse Records.

Its all packaged as a Torrent and you’ll get five remixes and the original promotional video of ‘Hooked’ that was broadcast on MTV way back when. You can see the video on YouTube (see Elevators blog post here).

The audio files are all 192kbps MP3’s and the mixes included are:

Hooked Classic Remixes


Tony deVit Classic Trade Remix. This was the one that really made things fly for the 99th Floor Elevators, taking the humble white label original mix and stretching it into a near ten minute arms in the air club monster. Much credit must be given to Tony’s low profile engineer/co-producer Simon Parkes.

Originally a national top 30 hit in the UK before being re-issued as part of a Tripoli Trax double twelve inch remix package.

KillerHurts RemixDJ James Nardi and production partner Julian Dwyer, took chunks of inspiration from the OD404 and Pete Wardman remixes, added their own nails and came up with probably the perfect hard-house mix ever. Available on one sided 12 inch too if you’re lucky enough to find one.

Paul King Remix. Paul basically re-invents/updates the TDV mix for the 21st century with a monster synth riff from the Gods 2.30 minutes in that’ll have arms reaching for the sky. Previously available only as a very hard to find one sided 12inch white. Over nine minutes long.


OD404 Remix. Possibly my personal favorite mix and one I never tire of. Managed to take a Euro house gay anthem and turn it into the Prodigy with kick drums. Awesome.

Phlash Pop Edit. Only ever seen on a very limited release Tripoli Trax white label vinyl 12 and later on a CD single. Phlash! were ex-Tripoli A&R guy and DJ Steve Hill and engineer Mick Shiner (aka Nylon) and if you like your dance bouncy and radio friendly this is the version for you. Infectious stuff.

If you prefer the traditional route of MP3 download then you can grab each MP3 on my page where you can either stream or download each track before deciding on the Torrent option.

I use and recommend UTorrent for my Torrents. Its less than half a meg download and spyware free. Install if you don’t already have a Torrent client.

Go to the ‘Hooked’ Torrent download link here. It’ll automatically open your Torrent client and you’ll get a pop up box so you can select which mixes you want and which you don’t want, if you don’t want the whole bunch. Click OK when you’re done and that’s it.

The files are very well seeded (well over 100 seeds as I write) so it’ll take something like 15 minutes to download the whole 74mb collection, depending on your connection speed. There’s a U Torrent beginners guide here and details on MiniNova Torrent distribution here if you’re considering getting some of your own tracks out and about ultra quick.

I uploaded the Hooked files to Mininova lunch time yesterday, by the time I’d left work five hours later Google had already indexed ’99th Floor Elevators Torrent’ and it was being seeded by users. A day later the package has over 100 seeders which means excellent download speed and availability.

Related Links

Mininova Content Distribution (
Hey Content Producers, Get In The P2P Torrent Cloud (
Embracing The Torrent Of Online Video (BBC)
Thoughts On BitTorrent Distribution For A Public Broadcaster (NRKBeta)
Why You Must and How to Implement a Free Song Strategy (