Guide to App Store Optimisation

What is App Store Optimization (ASO) and why is it important for app marketing? Learn the basics you need to know to get started with ASO in this course. How to optimise the app’s title, description, and metadata to rank higher in app store search results. ASO is similar to Search Engine Optimization (SEO) for websites, but the ranking factors and optimization tactics are tailored specifically for mobile app stores Apple and Android.

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