Music’s 3 Futures

Keith Jopling’s Music’s 3 Futures discusses the significant transformations expected in artist funding, music marketing, and consumption. It outlines the evolution of digital music through three key phases: the backlash during the Napster era, the shift towards unbundling with the launch of iTunes and the current dominance of streaming services like Spotify. The piece raises questions about what the future holds for the music industry as it continues to adapt to technological advancements.